Job Responsibilities:

• Be responsible for the end-to-end sales and acquisition of WPB Products (Cards, Loan & Deposit products )
• Establish and achieve best in class O2O (offline to online) sales management framework
• Multi-channel E2E leads management and sales originations from manned channels including strategy, processes and enablers to drive the growth of assisted digital sales.
• Own and optimize full digital sales funnel from paid marketing, owned channels, support partnership (including with aggregators) to drive digital leads, sales and fulfilment
• Establish multi-product (deposits, cards, loans, retail wealth and insurance) digital sales framework
• Implement product bundling and cross-selling strategies to maximize digital sales growth
• Partner with Products, Propositions, Marketing to drive digital sales via Straight Through Processing (STP), digital marketing, creative messaging, digital campaigns, media optimization, website content management, SEO, A/B Testing, retargeting for complete digital channel optimization
• Accountable to drive early activation including digital active, mobile active and cards activation
• Review and recommend key metrics for mapping & monitoring sales effectiveness processes (including SLAs, volumes, CPA)
• Responsible for the web pages change management and coordination with group content studio to deliver on content and page changes on a timely basis.

Job Requirements:

• Bachelor's degree or equivalent with min 5-10 years experience in digital sales, digital marketing from banking, financial service industry
• Expertise in channel optimization across digital marketing, digital sales, managing funnel drop-offs for retargeting activities, full funnel management and conversion know-how.
• Ability to map, identify and monitor enablers which improve digital sales, reduce drop-offs and drive overall sales efficiency
• Ability to initiative and drive strategic direction, aligned with Products, Propositions, Marketing and other Functions
• Familiar with use of Looker, Adobe Analytics, Google Analytics and other data capabilities.
• Strong leadership / interpersonal skills and has the ability to communicate and influence at all levels of the organization
• Good communication and stakeholder management skills

If you are keen on this exciting opportunity, kindly 'Apply Now'.

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Morgan McKinley Pte Ltd

Ramitha Ravindran

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