Your Role: As our Vice President of Creative, Consumer Financial Services at OCBC, you will be the visionary leader and strategic architect driving the creation and execution of a powerful, consistent brand narrative across all physical and digital touchpoints including branch, digital and ATL channels. You will lead a diverse team of talented creatives and work closely with the Business ensuring seamless integration of brand and campaign messaging across branches, websites, social media platforms, and other digital channels.
Responsibilities: â?¢ Develop and implement a comprehensive creative vision and strategy aligned with the product or segment that aligns with OCBC's overall business objectives and brand positioning. â?¢ Spreadhead Regional cost efficiencies by creating key visuals that can be used across our APAC markets. â?¢ Elevate in-branch experience by implementing fresh and impactful creative elements to create differentiation and adoption. â?¢ Manage and optimize the bank's social media presence across various platforms. â?¢ Lead the design and development digital assets for the bank's digital channels.
Qualifications Qualifications:
â?¢ 10+ years of experience in a lead designer role within the creative field, â?¢ Experience with financial services industry or a related B2C environment is an advantage, â?¢ Proven track record of developing and executing successful creative campaigns across multiple channels. â?¢ Ability to think big picture but is also a hands-on operator. â?¢ Strong understanding of digital marketing principlesoperator.t practices, including social media and video marketing with hands on experience of channel-based performance. â?¢ Experience in managing and leading a team of creative professionals. â?¢ Excellent communication, presentation, and interpersonal skills. â?¢ Passion for the financial services industry and a deep understanding of customer-centric branding.
