Senior Marketing Manager, Asset Management, Vice President, Hong Kong
January 7, 2023
J.P. Morgan Asset Management is among the world's largest and most respected investment managers. Our experienced professionals operate across the U.S., Europe, Asia, Latin America and other key financial centers worldwide. Together, they deliver a diverse range of investments spanning all major asset classes, market sectors and geographic regions - from mutual funds to separate accounts, traditional strategies to alternatives, single-asset portfolios to packaged solutions.
With a legacy dating back to 1865 to manage assets in today's complex, ever-changing markets, the hallmarks of our business include a focus on exceptional risk-adjusted performance, an innovative product lineup designed for global diversification and a commitment to the highest quality service. We continue to offer clients with a direct channel to invest in our best in class solutions to meet their financial needs as well as to build strong, growing partnerships with institutions, financial advisors and other intermediaries, providing them with insights and investments to meet their investment objectives.
Your future team:
The team are responsible for building and sustaining our brand leaderships, driving client consideration and engagement, and improving client experience across multi-channels. The team are excited about opportunities to optimize business impact with use of data, analytics and insights, and achieve efficiency and effectiveness. The team stay abreast of market/industry trends, and keep evolving strategies for better outcomes.
The Senior Marketing Manager being recruited will work closely with business stakeholders to develop and manage integrated, result-driven marketing strategies to drive growth for the Hong Kong Retail Channel with a primary focus on the local intermediary sales and the regional private banking intermediary channel. This role will focus on building and executing marketing plans that enable advisors to acquire new sales opportunities and deepen existing relationships. The ability to collaborate and work closely with key partners, including the front office, digital, investment specialists, content, creative, social, business intelligence and compliance teams will be critical to success. The role requires good communication and project management skills and the ability to work independently for marketing programs and events and to effectively collaborate with the others to create solutions in a dynamic environment.
The successful candidate should also be data-driven and passionate about digital and innovative marketing ideas to drive quantifiable results to drive up sales impact, client engagement and deepen client relationships.
What you will be responsible for:
The role works closely with Business, subject matter experts (SMEs), and various teams within Marketing to drive, plan and implement various areas of marketing activities and contribute to business and marketing objectives.
Create and implement innovative solutions to achieve business objectives and measurable results
Identify opportunities and client needs and deliver client-centric solutions to accelerate business impact
Drive awareness and engagement from online to offline and vice versa via different marketing tactics and touchpoints
Educate advisors on marketing tools, resources and campaigns they can access that can help them drive business growth and marketing efficiency with sustainability
Help build and manage more streamlined and automated processes to more efficiently support advisors
Define success metrics and evaluate impact of activities to support business growth
Analyze data and insights to guide strategy and implementation of marketing solutions
Monitor competitor activity and presence to create competitive edges
Stay ahead of the curve striving for the best-in-class client engagement and experience
Embrace evolving technologies to enable advanced solutions and improve customer experience
Be part of the advocacy on a collaborative culture and establish a high-performing team to achieve common goals
Drive projects and perform duties as and when required
Ensure discipline in place for strong governance and risk management
Comply with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines
Work collectively with key partners to create solutions in a dynamic environment that address business needs that can be measured for success.
Integrate global/regional objectives with local priorities, and serve as a major point of accountability for a diverse range of global/regional project delivery
What skills and experiences we are looking for:
We are looking for an individual who enjoys a diversified team culture and working in a fast-paced environment with a positive attitude and strength to add value to our organization. Ideal candidate is an all-rounded team player with a positive can-do attitude and is eager to learn and help reimagine how we engage with advisors, clients and prospects.
BA or BS degree required
Minimum of 8 years of marketing experience, preferably financial services, and a demonstrated track record of success and increased responsibilities
Demonstrated experience leading marketing strategies, including executing tactics in a business-to-consumer environment
Innovative marketer with experience and proven track record in paid and owned channels
High degree of intellectual curiosity and capacity to connect the dots, synthesize complex information gathered from disparate sources and drive results under deadline
Demonstrate business acumen, strong problem solving and organizational skills with the ability to multi-task in a fast-paced environment
A strong communicator with outstanding written & verbal communication skills
Impeccable integrity; always putting the goals, needs and the organization's best interests above his/her own
Demonstrate good analytical skills and ability to transform raw information into actionable strategies
High level of independence and positive energy; Responsible and accountable; Respect for diversity of opinions and styles; Flexible in approach
P roven ability to develop and effectively communicate complex concepts and ideas in business terms to peers and senior management
Ability to think strategically while strong in execution and dealing with details
Good investor education and product marketing knowledge in our industry
Has a high level of self-motivation, with strong integrity and ethics
Experienced and can independently work with vendors directly on campaign and event management from end to end
Appreciation for the global organization and the regional synergy; Ability to interact, influence and communicate effectively with all levels of the organization and across Lines of Businesses
Strong sense of governance to ensure compliance with regulatory and internal requirements
Ability to adapt quickly and shift priorities based on unexpected business demands
An effective team player, able to work with people of all levels
Highly pro???cient in Microsoft Suite (Excel, PowerPoint, Word)