The Role: Associate Director of Brand Strategy The Grade/Level: 11 (relevant for internals applicants only) The Location: New York NY, Washington DC, Charlottesville VA
Who we are: The S&P Global brand team provides strategic expertise and imagination to produce quintessential brand experiences. We are tasked with delivering brand strategy that epitomizes the essence of our brand. At this moment crucial market decisions are being made around the world. Monetary policies are being written, economic forecasts are being drawn up and risk is being assessed and S&P Global is at the heart of it all. For over 160 years we've been providing intelligence that is essential for companies, governments and individuals to make decisions with conviction. We're the world's foremost provider of credit ratings, benchmarks and analytics in the global capital and commodity markets, offering deep data and insights on critical factors including ESG. Our divisions include S&P Global Ratings, S&P Global Market Intelligence, S&P Global Commodity Insights, S&P Global Mobility, S&P Global Engineering Solutions and S&P Dow Jones Indices, home to the S&P 500?? which has been the premier investment benchmark since 1957.
S&P Global has an opportunity for a brand strategy professional to join our team. We are looking for a proactive individual to apply their expertise to our overarching brand portfolio. The role will work closely with the VP of Brand as well as with Enterprise Marketing and Communication team members and divisional marketing and product teams.
Evolving and adapting global brand guidelines in collaboration with creative.
Analyze, monitor and report on the competitive landscape to determine where our brand positioning and products fit over time, target audience mindsets and how our brand strategy can have the greatest impact for our business
Responsible for the ongoing measurement of brand equity and attributes for the masterbrand and the divisions including managing external research partners, collaboration with divisional teams and developing insights and socialization to various teams.
Design and implement brand governance council, process and workflows
Develop strategy, socialization and governance of internal branding
Lead employee engagement activities for the brand purpose working in collaboration with our culture team - developing a network of employee brand ambassadors to support
Uncover and stay ahead of the curve on emerging and morphing industry trends, cultural shifts and brand strategy best practices
Acquisitions - work on the integration of acquired companies to successfully embed and rebrand them
Ensure brand hierarchy and identity across the portfolio aligns with overarching portfolio strategy and that brands within the portfolio are presented consistently and that guidelines are properly executed and followed
Partnering with your peers in Brand marketing In-House Agency and divisional marketing teams to build and maintain great client relationships.
What We're Looking For:
A Bachelor's degree
8+ years' experience as a brand strategist or planner at a brand-side company, agency or research company.
Previous experience working in B2B
Experience working with brand architecture, naming systems and messaging frameworks
Experience collaborating within dynamic and matrixed organizations, developing and rolling out brand governance and influencing leadership
Career progression in roles of increasing responsibility with craft expertise in brand management
Excellent interpersonal and communication skills -engage and influence, convey verbal and written ideas clearly and concisely
Excellent organizational skills - great with time management and project management with the ability to multitask
Enthusiastic and self-motivated
Creative and innovative thinker, detail-oriented, team player, and solution-oriented
Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $72,300 to $150,200. Base salary ranges may vary by geographic location. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us About Company:
S&P Global delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you'll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape.
Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.