BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Dec. 31, 2021, BNY Mellon had $46.7 trillion in assets under custody and/or administration, and $2.4 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com . Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news
BNY Mellon Marketing
It is an exciting time to join BNY Mellon Marketing and Communications. The functions have embarked on a transformation to drive even stronger brand recognition and increased client loyalty to drive organic growth. We are creating a world-class organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results.
Role description and opportunities
Asset Servicing & Digital Marketing (ASD) Analyst plays a critical role in ensuring that the team completes projects and campaign tasks in support of the business' key strategic initiatives. The individual in this role will have an amazing opportunity to have hands-on learning opportunities working with ASD Marketing leadership and key business partners in different marketing disciplines, including brand, advertising, demand generation, and new product launches.
The ASD Marketing Associate should be someone who is eager to learn, possesses grace under pressure, delivers high-quality work, and drives projects forward.
Work efficiently with the Marketing team and partner to support new and existing business opportunities
Manage projects and assignments in a way that demonstrates an understanding of key client insights and ability to activate them in relevant communication and activities
Assist in identifying optimal engagement strategy and campaign structure to reach clients when and where they are most receptive
Prepare, present and sell-in aspects of the marketing plan and progress to management, cross-functional partners and other key stakeholders
Collate and report key marketing metrics on a regular basis
Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy
What We're Looking For
3-5 years of professional work experience; Marketing/ad agency experience preferred
Strong project management skills and ability to work under tight deadlines, manage multiple priorities, and execute with a great attention to detail
Energetic, positive mindset with excellent analytical skills
Strong, effective, professional communication skills (written and verbal) and able to work with peers, business partners, and senior leadership
Experience with marketing software tools including Marketo, Adobe Analytics, Seismic