The Personal banking segment team is responsible for acquiring, retaining, engaging, and cross-selling to Personal Banking customers in OCBC bank. The segment manager will manage the development & execution of marketing programme on Families and the Emerging Affluent sub-segments of customers. The Segment Manager also support on implementing strategic initiatives to retain and engage customers in the Personal Banking Segment. Responsibilities:
Develop and generate actionable segment engagement campaigns using data insights and customer research to support growth of customers' through their various life-stages,
Work closely with channels , product, and analytics teams to develop and implement campaigns and initiatives to support branch based cross sell.
Lead initiatives for customer life stage migration and customer retention at key life stages to ensure the cost to acquire customers remains low.
Support some of the bank's strategic initiatives such as Branch of the Future by providing insights from Personal banking customer point of view.
Min. 7 years of relevant segment management experience in financial institutions (customer acquisition, engagement, x-sell, segment development etc)
Highly analytical, methodical and structured in approach to problem solving with a proven ability to work on own initiative.
Strong data analysis and insight development capability
Strong communicator and proven ability in influencing cross functional business units
Proactive, results-oriented and organized with ability to succeed in a highly matrixed organization
Exceptional team player with strong collaboration skills
Understanding of financial markets, investment products and digital user experience
Ability to communicate at all levels with clarity and precision (verbal & written)
Proficient in using Microsoft Excel, PowerPoint, Word etc.