The Public Relations Manager recommends, develops and coordinates execution of a media relations strategy for the business in Europe and Asia. Working closely with European senior leadership, the manager develops and executes a media outreach strategy that contributes to the business goals and the longer-term company/brand positioning goals.?? ??
Strategy development:??Develop and gain approval for a media relations strategy and execution plan for UK,??Europe and Asia. The plan will include targeted publications and outlets, use of leadership personnel, issue identification and proposed positioning/narrative.
Media engagement:??Strategically enhance the engagement of the businesses brand in the industry media and financial press, focused on the professional buying audiences and in some instances, retail investor audiences as well.
Relationship management:??Proactively manage relationships with key journalists and influencers. ??
At least 5??years??? experience in a similar position