EY???s global Brand, Marketing and Communications (BMC) function supports our purpose of building a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact. The BMC function plays a critical role in helping EY to deliver against business growth and leadership ambitions.?? ??
Within APAC FSO, there is a strong focus on growing our high potential accounts across borders and cross-Service Line.?? This newly created role will work as part of the APAC FSO BMC team to drive growth by building a solid support model for our accelerated growth accounts (AGAs). ??
The APAC Sector & Account GTM Specialist is accountable for driving our marketing efforts to AGAs. He/ she will develop account-specific marketing plans, based on client insight, that deliver measurable impact in line with account plans.?? The individual will leverage global programs and initiate account-specific activities that build client relationships, enhance EY reputation and support revenue delivery.?? The role will be responsible for bringing the best of EY brand, marketing and communications expertise to the accounts they support. He/ She will also support the APAC FSO GTM team to pivot to the account-focused marketing model. ??
The position will be a core member of the APAC FSO BMC team, an active collaborator and participant in the global Account-based Marketing community, build strong linkages with the relevant global BMC sector team.
The role will be required to build strong relationships and to work collaboratively across the BMC team and the relevant account teams, including Business Development and Knowledge. This role requires an experienced and resilient team player, with energizing qualities to inspire the account team around the potential of account-based marketing and garner support for key initiatives. The individual will play a key role in using market and account intelligence to help shape a marketing strategy that delivers growth.??
Key elements ??? what is required
Leverage market and account intelligence to understand client strategies and issues
Map client relationships to identify the strength of existing relationships, key influencers and value potential and develop an engagement strategy that will build high impact relationships
Develop and execute an account marketing plan that is based on the strategic account plan, an understanding of client issues and market context, and targeted to the relevant clients and prospects within the account
Develop an account-focused marketing support structure which can be industrialized across sectors
As part of an account marketing plan, leverage the extended BMC team to build messaging strategies, thought leadership, content strategies and events in line with account strategic objectives to nurture client relationships and realize revenue growth
Connect our brand purpose, Building a better working world, to the account and the experience we deliver
Team effectively across the global and regional BMC teams to leverage the best of EY in the development and implementation of account marketing programs, including global industry sector expertise, campaigns and assets
Work close with the APAC FSO External Communications Leader to develop and execute an account external communications strategy to raise the profile of EY and account leadership that enhances EY reputation and integrates with EY???s and the BMC???s overall strategies
Develop metrics to measure and track success
Collaborate with BD and account leadership to execute the account marketing strategy; provide recommendations to leadership on marketing activities and investment; build EY???s profile within the account as a leading service provider
Hold accountability for account brand, marketing and communications activities, coordinating across all key stakeholders to deliver
Maintain up-to-date knowledge on brand, marketing and communications issues, trends and long-term implications for EY within the account
Tertiary qualifications in Marketing or related discipline
Substantial brand, marketing and communications experience in a global professional services firm or other world-class B2B organization
Proven track record of creating and executing innovative marketing plans and programs
Experience and knowledge in account-based marketing
Experience developing segmentation and targeting strategies, including stakeholder relationship mapping
Experience brand-building within a people organization with proven and demonstrable results
Experience developing value propositions and messaging strategies
Experience leading external communications programs within a complex business environment. Experience developing thought leadership and creative content
Proven ability to influence and build collaborative relationships with senior-level stakeholders
Experience working in a virtual, cross-border, cross-cultural team