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Associate Director, Events, based in Hong Kong or Mainland China
July 15, 2021
Fitch Group is a global leader in financial information services with operations in more than 30 countries. Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research; Fitch Solutions, a leading provider of credit market data, analytical tools and risk services; and Fitch Learning, a preeminent training and professional development firm. With dual headquarters in London and New York, Fitch Group is owned by Hearst.
Fitch Ratings is a leading provider of credit ratings, commentary and research. Dedicated to providing value beyond the rating through independent and prospective credit opinions, Fitch Ratings offers global perspectives shaped by strong local market experience and credit market expertise. The additional context, perspective and insights we provide help investors to make important credit judgments with confidence.
As a global credit rating agency, Fitch Ratings gauges the ability of entities and instruments to meet their credit obligations. Investors and financial market participants rely on multiple sources, and the credit rating - indicating how an issue or transaction is likely to perform over time - is one of their key inputs. In this way, we help investors map potential credit risks.
Fitch Solutions, a subsidiary of Fitch Ratings, provides a range of industry-leading products and professional development services to the global financial community. In addition to offering proprietary market-based content, it distributes the ratings, research and financial data of Fitch Ratings through a variety of flexible platforms. With innovation and experience behind every solution it brings to market, our offerings are designed to meet the diverse needs of the fixed-income markets.
Fitch complies with all laws governing employment in each jurisdiction in which it operates, and provides equal opportunity to all applicants and employees. All applications will be considered without regard to race, colour, religion, gender, national origin, age, disability, marital or veteran status, sexual orientation, and other status protected by applicable laws.
The Associate Director of Events will be an integral part of the Global Events team developing high-quality customer engagement programs that advance the Fitch Ratings brand through the flawless delivery and execution of virtual events, plus future in person and hybrid events at industry trade shows and conferences as well as Fitch-hosted events in the Asia-Pacific region.
The role of Associate Director of Events for Fitch Group, reporting into the Fitch Group Global Head of Events, is to manage a portfolio of Fitch owned and third-party events, as well as teleconferences, webinars, etc. Collaborating with internal and external partners, t his role works closely with the Head of Marketing for Fitch Ratings businesses as well as the wider Group Marketing functions to ensure that all of our events are well promoted, attended and executed, and that our presence at events is well managed, professional, measured and aligned with business strategy.
The key responsibilities for this role include:
Understanding Fitch Ratings business strategies & educate on event best practice.
Meet regularly with marketing team in the lines of business and business relationship managers for the Fitch Ratings businesses to understand short & long term objectives across new business and brand.
Work with marketing and business partners to identify new opportunities in the market.
Collaborate with Fitch Ratings Corporate Marketing and Communications to develop exceptional programs that generate awareness, interest, consideration, and sales opportunities for each event.
Develop overall event planning and strategy and interlock with businesses based on what generates the best results for the business.
Assist analytical teams in developing the most compelling content for programs that engage attendees.
Keep business management teams informed & educated on Event "state of the art" and best practice, including pre- and post-communications, measurement, etc.
Maintain Event calendar and recommend which to/not to attend.
In our current environment, the candidate will manage a steady stream of virtual events.
Ensure high-quality virtual event experiences for speakers and attendees by scheduling planning meetings, doing tech preparation with speakers, and managing the run-of-show in close coordination with stakeholders.
Maintain the inventory of all promotional giveaways and exhibit materials.
For future in person events, oversight of event components including budget preparation, site selection, hotel contract negotiation, website/invite creation, social media, audio-visual production, branded collaterals, exhibit shipping, catering and speakers.
Responsible for identifying current issues with webcast and teleconferences and find exploring solutions to streamline the entire process of running these services for APAC. Including staying abreast of the latest technologies available.
Billing reconciliation on a bi-monthly basis of all corporate credit card charges and general invoice handling of the Events department.
Run satisfaction and feedback survey for business stakeholders.
Keep up to date with industry measurement trends & ideas.
Produce post-event reporting and detailed analysis.
Work closely with Global Head of Events in utilizing metrics to track results including capturing attendee data, contribution to pipeline, and accelerating sales cycle.
Experiences & Qualifications & Skills:
A Bachelor's degree is required
Must be fluent in English; fluency in Mandarin (spoken and written)
Strong relevant Event Management experience including multiple event types, webinars, virtual events, conferences, round tables etc.
Knowledge and experience in running events in China is a MUST.
Regional market experience and understanding of business culture and mindset in China
Must be forward looking, detail oriented, and proactive with proven project management skills
Knowledge on ON24, Zoom Webinars and Meetings preferred.
Proven results in delivery of global events - both industry and owned
Solid understanding of marketing technology and social platforms
Strong competency with Excel, Word, PowerPoint with demonstrated analytical skills
Ability to think strategically and influence key stakeholders
Proficiency in budget management
Must occasionally be willing to take conference calls early morning or late evening
Proven verbal and written communication skills
Must be a team player, adaptable to fast-paced, changing environment; with ability to work closely with multiple departments