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Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 55 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.
The Director of EMEA Marketing is responsible for leading the firm's marketing efforts in EMEA and is a member of and key contributor to the global marketing leadership team. This role will report to the global Head of Marketing and Communications. This individual will lead the team responsible for the development, direction, execution, and measurement of the marketing strategy and supporting programs that position and promote the firm's reputation, brand, investment capabilities and products/funds in the EMEA region. This marketing leader will serve as a strategic thought partner to the business and will partner closely with key stakeholders including sales, relationship management, product management, fund sponsor organizations, compliance, and investors. This individual will bring a compelling short-term and longer-term vision for marketing in EMEA. He/she will partner with marketing colleagues to deliver high impact and innovative programs that balance a global approach to create scale with the need to provide tailored execution that is relevant to the local markets.
The candidate is expected to bring extensive regional knowledge and experience in working with different investor types, investment strategies across all major asset classes, and multiple marketing disciplines, including digital marketing, events, persona and buyer journey development, product and fund positioning for buyers in the region, market and client insights, public relations, campaign development, and thought leadership. This role requires the ability to establish strong and collaborative working relationships across functions and geographies as well as to lead, manage, and inspire a local team including team members who report to global centers of excellence through a matrixed structure.
This role is part of a global team of regional (EMEA, APAC and Americas) and Center of Excellence teams within the larger Global Marketing function. Center of Excellence includes teams dedicated to content creation (writing/editing/proofreading), content management (readership optimization and content tagging), digital marketing (includes analytics, design (digital and print), and funds product marketing.
Key responsibilities include:
Inspiring leadership of EMEA marketing function and team including team members in different countries and direct and indirect reports
Development and execution of regional marketing strategy, integrated marketing programs, campaigns, and budget to align to EMEA and firm priorities
Leadership of regional public relations strategy and programs including oversight of PR agencies
Development and execution of regional digital marketing strategy and programs and oversight of regional/country websites, in collaboration with global COE
Development of regional content strategy that is scalable and aligned with audience needs and is published in multiple languages, in collaboration with global COE
Optimization of marketing programs to ensure that activities are effective, efficient, and demonstrate business impact; communicate progress, impact, and lessons learned to key stakeholders on ongoing basis
The ideal candidate will possess the following qualifications:
Extensive marketing experience in EMEA within the asset management industry across intermediary and institutional audiences including deep knowledge of global wealth audience; insights into market trends and competitive landscape
Expertise in EMEA asset management industry including regulatory and legislative landscape, knowledge of UCITS, AIFs and local fund ranges marketing rules across, and a strong understanding of financial promotions rules particularly within MiFID territories
Strong investment acumen and familiarity with all asset classes
Creative marketer who stays abreast of evolving practices inside and outside the industry including expertise in digital marketing and marketing technology platforms
Brings a commercial mindset; quickly focuses on activities will have the greatest impact on the business in a fast-paced environment
Player/coach mindset; flexible and hands-on marketing leader comfortable rolling up his/her sleeves and operating within budget and resource constraints
Demonstrated track record of influencing a variety of stakeholders across all levels and parts of the business and driving innovative change with tangible business benefits
Intellectually curious with an entrepreneurial mindset
Proven track record of hiring, mentoring, and retaining world-class marketing talent and creating an inclusive culture
Collaborative team player with strong interpersonal skills able to work effectively with global marketing function and cross-functionally
Data-driven approach; strong budget management and marketing measurement skills
Multiple language speaker a plus
JOB TITLE EMEA Marketing Director
As an equal opportunity employer, Wellington Management ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, creed, national origin, age, ancestry, disability (physical or mental), medical condition, citizenship, marital status, pregnancy, veteran or military status, genetic information or any other characteristic protected by applicable law . If you are a candidate with a disability, or are assisting a candidate with a disability, and require an accommodation to apply for one of our jobs, please email us at GMCANINQ@wellington.com .