Responsibilities:

• Focusing on business analysis, reporting, KPI formulation, financial modeling and bank-wide system project (UAT)
• Support line managers on sales / campaign management by: pre-campaign/ sales program analysis and targeting, generating targeted customer base & performing campaign/ sales tracking and post evaluation
• Conduct tracking and evaluation of marketing programs to enhance its effectiveness and increase customer profitability.
• Perform competitors' analysis, monitor the industry and market environment for support the growth of Business Banking.
• Support business targeting to boost up active customer base, maximize sales & profit
• Collaborate with sales team, product team, Business Transformation team and credit & operations team for business transformation & risk mitigation within Business Banking.

Requirements:

• Degree holder or equivalent
• Minimum 5 years in business / data analysis, preferably in Banking/ Financing industry
• Proficiency in statistical tools, database software such as SAS, MS-Access, Excel.
• Good understanding of products and services of Business Banking
• Good command of written and spoken English and Chinese
• With relevant knowledge in Tableau is preferable