Career Center

In order to search for jobs specifically for CAIA Charterholders or those pursuing the CAIA Charter please enter “CAIA” in the search panel. This will enable you to search for CAIA specific roles globally.
Data Analyst (Corporate Banking), Group Customer Analytics & Decisioning
OCBC Bank
SAVE savedJobs
SAVE savedJobs

Data Analyst (Corporate Banking), Group Customer Analytics & Decisioning

OCBC Bank

Gmail Email Print
Application
The application opened in a new tab.
By using this feature you agree to our Terms and Conditions and Privacy Policy.
Details
Posted:
February 19, 2021
Location:
Singapore, Singapore
Salary:
Open
Type:
Full Time
Overall Job Purpose:
  • Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where Customer Analytics techniques can create value.
  • Prioritise analytics workload by business value to optimise the capacity of the team.
  • Work closely with internal stakeholders to create, execute and track campaigns
  • Represent GCAD in cross functional agile squads
  • Support strategic build projects to continuously enhance the capability of OCBC's analytical processes and big data platforms
Roles & Responsibilities:
  1. Generate Actionable Customer Insight To Improve Key Business Outcomes
Support the deployment of world-class marketing analytics capabilities and practices to improve marketing effectiveness and efficiency of the OCBC Consumer Banking division. This includes:
    • Development and execution of marketing campaigns & event triggers to support customer acquisition, cross & upselling and account activation goals within the Corporate Banking business.
    • Apply data and advanced analytics to drive relevance of the marketing opportunities presented to customers & front-line channels
    • Conducting data discovery and other data exploration activities to identify emerging trends and business opportunities to grow the business
    • Development and ongoing management of predictive models, campaign reporting, analysis and derivation of key customer metrics.
    • Design of management reporting & visualization using Qlikview and Power BI.
    • Provision of ongoing support to segment and product management in the profiling and segmentation of customers as well as conduct of tactical mining to support their business initiatives.
    • Regular interaction with product and segment managers to understand their business objectives. Proactive recommendation on how you think analytics could help them achieve their goals.
    • Work with Data Engineering team to define the key pipelines of data required to support Business


Qualifications
Requirements (Knowledge, Skills & Competencies):
General Knowledge & Experience:
    • Understanding of banking, insurance or financial services preferred
    • Understanding of the role of analytical marketers
    • Exposure to data management and analysis functions
    • Experiences in Emerging Banking and/or Corporate Banking business preferred
Programming & Data:
    • Exposure to database, analytical marketing or campaign management functions.
    • Ability to analyse, identify, visualize and describe key trends within large datasets
    • Prior experience tracking digital marketing activities, preferably experience with Adobe
    • Machine learning, statistical modeling, visualization
    • Ideally has prior experience of Campaign Management (Unica / SAS /Adobe) and Direct Marketing experiment design concepts
    • Some prior exposure to analytical software tools of leading analytical software tools (such as Python / SAS / R); leading database environments (Teradata / Cloudera Hadoop / SQL); reporting tools (Qlikview / Tableau / Power BI) and/or contact management platforms (Salesforce / Pega).
Communication & Soft Skills:
    • Curiosity & a real passion for understanding "why?"
    • Creativity to see possibilities within the data & translate into compelling stories, decisions and actions for non-technical business users.
    • Strong communication skills and ability to influence the business to take action from the data.
*LI-JT

Internal Number: 10293899
More Jobs from This Employer
More Jobs Like This
MLOps Manager/Director - Advanced Analytics   London, United Kingdom
IHS Markit Yesterday
Information Technology - Business Systems Analyst Co-ops (Fall 2021)   Boston, Massachusetts
MFS Investment Management Yesterday
Applications Support Intermediate Analyst   Singapore, Singapore
Citi Yesterday
BACK TO TOP
CAIA Career Center is Just One of the Benefits.
Discover what else CAIA has to offer!
Networking
Certifications
Training
The job you are trying to reach from was originally posted at CAIA Career Center.
Help is on the way!
We're sorry you are having trouble applying for this job.

Please try loading this job using the following link before submitting your help request:
Powered By Naylor Association Solutions