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Marketing Business Analyst
Ameriprise Financial, Inc.
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Marketing Business Analyst

Ameriprise Financial, Inc.

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Details
Posted:
January 10, 2021
Location:
Boston, Massachusetts
Salary:
Open
Type:
Full Time
Job Description

We are looking for a marketing business analyst to support day-to-day activities of the Digital Customer Experience team. In this role, you'll assist the marketing technology product owner in day-to-day management of a cross-functional agile team of marketing, sales, technology and data partners to create and optimize the digital customer experience.
The ideal candidate will have experience working with marketing technology tools and/or supporting marketing campaign execution. They are passionate about enhancing the customer experience through digital marketing and are energized by working in a collaborative, team-based environment.

Responsibilities

  • Works closely with both marketing leadership and marketing manager(s) to identify requirements, timelines, resources and KPIs for initiatives.
  • Ensures information required for email and/or journey are captured in a Campaign Brief/Intake Form.
  • Assists with drafting campaign plan and monitoring the execution against the plan.
  • Supports campaign workflows during the production process.
  • Manages the campaign calendar.

    Required Qualifications

  • 3+ years of experience working in marketing, ideally with marketing technology tools and/or marketing campaigns.
  • Advertising and/or email marketing background.
  • Digital communications/CRM experience and knowledge required.
  • Strong leadership, planning, and communication skills.
  • Ability to manage multiple integrated campaigns simultaneously.
  • General understanding of marketing automation technology.

    • Internal Number: 9735537
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