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Regional RB - Segments The Asia Retail Banking team drives the retail banking strategy across APAC and is one of the key pillars of the consumer franchise in the region. The APAC Regional team is responsible for the development of the regional segment strategy (Wealth Management, Emerging Affluent and Global Client), product strategy (asset and liability products), and our sales and distribution strategy. The team is responsible for ensuring that we build business models that are predictable, sustainable and result in profitable growth. The APAC Retail Banking team also establishes the framework and approach to ensure alignment around our core execution pillars, helps foster communication and best-practice sharing, and drives efficiencies in our operating model across the region. The Asia Retail Bank segment strategy is a well-developed tiered segment model. We are a regional scale business with 24K qualified CPC clients (11 markets), 243K qualified Citigold clients (17 markets), 226K qualified Citi Priority clients (12 markets) and 4.5MM Citibanking clients. The Regional segment team plays a key strategic and execution role to drive a consistent and structured business strategy containing insights and analysis, business direction and essential elements (best practices, pitch scripts, sales strategy etc.) which are beneficial and help us drive a common agenda across the multi-market region. Core Objective Our client segment proposition is targeted at the high net worth, affluent, emerging affluent, and mass market clients with upto $10MM of Investment + Insurance + Deposit footings on us. The Asia Regional Citigold/ CPC Segment Head will be responsible for delivering a differentiated offer to our our 2 wealth focused client segments across 17 markets and help deliver P&L of over USD 2 Bn Revenues. Key focus is to drive customer growth, increase product penetration, improve segment profitability while ensuring optimal operating efficiency. Focus will primarily be on delivering best in class value proposition encompassing remarkable customer experiences, a highly targeted customer segmentation strategy, and robust customer engagement model. The CG/CPC Client Segment Head primary focus will be to enhance and drive the value proposition strategy for the Citigold (CG) and CPC segment - clients with $100M-$10MM. Define and elevate the CG/CPC value proposition with specific focus on CG/CPC client signature experience Develop and define the pre-onboarding, onboarding and early engagement strategy for the CG/CPC segment Work with relevant stakeholders from Digital, Design, Tech, Ops, S&D and Marketing Refine the current CG/CPC sales model working in close collaboration with S&D Enhance the Service Model and Loyalty treatment for CG/CPC clients - Standardize CG/CPC Service Promise and RM expertise differentiation Develop thought leadership strategies for CG/CPC clients leveraging Wharton, Fund House Partners and others Enhance the CG/CPC brand and communication strategy working in partnership with Marketing to create a sense of arrival Develop Client Centric Bundled Propositions - Identify Retail/ Card bundled propositions supported by Mastercard research specifically for the HNW segment Provide thought leadership and engage with regional, global and country partners Review competitive offering in order to ensure value added features and 'best-in-class' client experience Work with relevant stakeholders to develop the end to end client journeys - merging digital and analog Collaborate with product owners and markets for alignment on product offerings & campaign strategies Work with internal stakeholders and external partners to drive timely project implementation across all markets Drive P&L ownership of the CG segment and be responsible for growing segment Develop a remarkable end-to-end client experience with strategy to drive customer satisfaction and improve NPS score
Responsible for the overall strategy with primary focus on value proposition for the APAC region covering 17 markets/businesses
P&L ownership of client segments and responsible for growing the business franchise.
Provide thought leadership and engage with regional, global and country partners
Devise, implement and manage regional strategies and portfolio actions to deepen customer portfolio and deliver profitable revenue growth, working with country teams, and key regional parties such as S&D, Digital, Finance, BP&A, products, regulatory functions and O&T.
Work closely with internal key stakeholders and external partners to enhance existing acquisition programs and channels and develop new ones to drive NTBs.
Work closely with internal key stakeholders on portfolio activities to onboard new clients, increase customer product depth ratio, drive incremental footings, win back below balance customers, gating of qualified customers, etc.
Establish regional management oversight and forecast of key segment drivers and metrics
Work closely with internal key stakeholders & countries segment team to drive common threshold, AUM construct, definition and develop profitability model
Monitor, review and manage segment growth and profitability by country Develop, monitor and communicate MIS to drive focus and line of sight on key drivers
Establish and monitor service and segment pricing.
Review competitive offering in order to ensure value added features and 'best-in-class' client experience
Develop a remarkable end-to-end client experience with strategy to drive customer satisfaction and improve NPS score
Support country through the rollout and transition phase and lead market engagement
Partner with the regional digital, technology and country teams to define the roadmap and rollout schedules
Define, track and drive adoption of the features, capabilities and provide regular reports/communications to the region & country
Management support and escalation for high impact issues
Minimum 15 years of experience with client segment strategy management Experience in financial services industry with roles in product management and sales strategy Good understanding of segments (mass affluent , affluent , emerging affluent) to help develop acquisition strategies Strong analytical skills Working knowledge of the financial markets including investments, FX etc. would be an added advantage Prior experience interfacing with partners to drive new segment strategy, business development, acquisition will be benefical Strong understanding of regional GCB business landscape, regional customer portfolio, business trends, technology and digital trends Strong and resourceful problem solver who can manage issues including project related defects working with the various partners
Job Family Group: Product Management and Development Job Family: Market Segments and Services Time Type: Full time Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi . View the " EEO is the Law " poster. View the EEO is the Law Supplement . View the EEO Policy Statement . View the Pay Transparency Posting