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Our client is a globally renowned professional services organization looking for a commercially-savvy and data-driven marketing leader to build and execute a Customer Marketing plan across several geographies.
Providing leadership and direction and be accountable for 'Go-To-Market' (GTM) strategy for globally with strong focus in Singapore, China, India and Latin America.
Collaborating across various teams such as Digital and Product and be responsible for branding activities, product positioning, value proposition, and messaging.
Understand and leveraging on customer data and insights to deliver to provide the best offerings to customers.
Lead in an array of integrated branding and marketing activities (such as product launch events, social media engagement, content marketing, paid advertising, SEO, etc.) across multiple channels.
Be a thought leader in the market and keeping abreast of industry trends to maintain a competitive advantage and continuously differentiate the product value positioning.
Extensive experience in developing customer marketing strategies and leading across different geographies
Commercially savvy leader with demonstrated success through long sales cycles in an international marketplace
High-performing, results-oriented and has a strong ability to successfully deliver and communicate objectives and outcomes
360 experience across full marketing mix including digital