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Test Lead & Conversion Rate Optimization - Digital Banking
Standard Chartered Bank
May 19, 2020
About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities
Owns interaction points with members of core team (e.g., channel ops specialists, creative, measurement) and any other relevant stakeholders to get tests out the door (e.g., vendors / partners)
Leads stand-up for pilots (s)he is test lead for
Oversees overall pilot design. Sign off test briefs initiated by platform specialists
Acts as "air traffic control" for channel(s) - has strong understanding of channels and full line of sight into other priorities / pilots / test
Lead team in conceptualizing and designing tests / initiatives across lines of businesses
Drive test & learn approach by leveraging advanced MarTech stack to design and deliver the tests (including strong hands-on knowledge of Adobe Analytics, Adobe Target and Adobe Audience Manager)
Develop an experimentation culture across the agile squads based on test and learn
Evaluate maturity of capabilities and processes and deliver recommendations for continuously streamlining efforts and improving conversion results
Support the design and implementation of page tagging, configuration of testing and targeting campaigns, and report construction
Engage with data analytics to assess & report test performance and projections
Manage dependencies and efficiently communicate plans, issues and results with senior management on a proactive and regular basis
Ensure the provision of ongoing training and development of people across MarTech, and ensure that holders of all critical functions are suitably skilled and qualified for their roles
Collaborate with a range of partners, e.g., Web Management, Online/Mobile platforms, Digital Banking, Digital Marketing, Marketing agencies, Legal, Compliance, Security
Display awareness and understanding of the Operational Risk Framework for Retail Banking
Responsible for identifying, assessing, monitoring, controlling and mitigating Operational Risks pertaining to process changes in MarTech
Display awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role
At least 5+ years of experience in digital marketing and sales with specific focus on conversion rate optimization; Minimum 3+ years working in a product marketing capacity preferred, i.e., partnered closely with Agile development teams
Proven experience in running A/B and MVT tests for campaigns and deriving customer insights
Expert knowledge of digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization
Expert knowledge of Adobe Tech stack, in particular strong hands-on experience and expertise with using Adobe Target, Adobe Audience Manager, Adobe Analytics
Deep knowledge in Web Development and Front end management, including JSS/CSS coding
Knowledge of other campaign management systems, e.g., CMS, Tag Manager, Doubleclick, Google Optimize, etc. is a strong plus
Strong understanding of user experience design principles and design thinking
Compelling vision of the future of Digital and translation into effective strategies and actions
Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders
Efficient and confident communicator with very strong relationship building skills
Energy and desire to succeed; follows through on commitments; pushes self and others to deliver exceptional results
Strong collaboration, consensus building, problem resolution and communication skills are a prerequisite
Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions
Experience in Retail banking is a major plus
Experience in working with data analysts to project and report behavioral and revenue data is a strong plus
Apply now to join the Bank for those with big career ambitions.
To view information on our benefits including our flexible working please visit our career pages .