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Leading marketing team across various functions including: Brand Awareness, Digital Transformation, Channel Marketing, Customer Experience, Customer Data Insights and Analyst, Corporate Communications
Corporate Communications and Media Relations: prepare and execute corporate communications activities including press releases, media interviews, advertorials, bylined articles, media enquiries and FAQs to enhance the company's brand awareness. Develop and maintain close relationship with key regional and local media through active media pitch and media tracking to further strengthen the branding and positive perception of the company.
Digital Marketing: assist in managing content management for various digital tools including website, Distribution POS tools and mobile app relating to corporate communications. Assist in developing social media strategies and driving effective and innovative digital campaigns to generate mass awareness and channel usage. Manage, monitor and evaluate the performance of the e-Marketing activities. Keep abreast of market development and awareness of marketing digital tools for brand management and corporate communications perspectives.
Corporate Awards & Recognitions: assist in planning and implementing with internal stakeholders and supporting organizations of industry awards and sponsorship programs including pitching documents, event logistics, budgeting
Marketing Collateral: prepare and produce quality marketing materials including corporate profile, presentation deck and other corporate materials. Assist in preparing market research and related market intelligence report as sales supporting tools.
University graduate in Communications, Journalism or Marketing.
At least 10 years of experience in marketing and communications, preferably in MPF, insurance, asset management and retail banking industry.
Prior experience with media relations and proven track record in digital marketing campaigns are highly desired.
Excellent command of written and spoken English and Chinese.
Creative, innovative and passionate in digital marketing with positive working attitude
Good presentation and communication skills
For more job details, please feel free to email to me on firstname.lastname@example.org
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