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Plan, organize and implement marketing campaigns to promote the products and services of Transaction Banking
Evaluate and analyze the effectiveness of advertisements and the preference of audience
Work and liaise with advertising suppliers and media for promotion materials (internet, video, posters etc.) / promotion plans for targeted customers in Hong Kong, Guangdong-Hong Kong-Macao greater bay area and Southeast Asia
Prepare external news and publications to facilitate and promote business development
Organize corporate promotion events, forums and etc.
Degree holder with major in Advertising, Journalism, Marketing, Marketing Psychology or related disciplines
2-5 years' experience in brand promotion, public relations, marketing, advertising, preferably in banking / financial sectors
Basic knowledge of commercial banking and corporate finance
Be a good team player, creative with excellent communication and negotiation skills
Good command of both written and spoken English and Cantonese. Fluent in Mandarin is a must
Proficiency in MS Word, Excel and PowerPoint. Sound knowledge in Video or WeChat editing software would be an advantage