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Define market segmentations and formulate global marketing strategies to translate business goals into actionable integrated marketing campaigns that deliver engagement and raise awareness
Champion digital & content marketing planning, formulate campaigns and manage various social & digital engagement channels and platforms to enhance corporate visibility and eventually build advocacy
Collaborate with multiple stakeholders including but not limited to business units, internal marketing teams, partner companies and external agencies to ensure business and marketing priorities are well aligned, marketing programs and campaigns are implemented effectively with quality and impact
Gather market insight and perform data analysis to optimize the programs to achieve targeted outcomes
Perform any other duties as assigned by management
Bachelor Degree in Marketing, Communications, Journalism, Public Relations, Languages or any other related disciplines
Seasoned portfolio and digital marketer with 10 years of relevant working experience and above in all-rounded marketing planning and execution. Experience in MNCs and technology companies most preferred.
Understanding of marketing measurement metrics and funnel analytics to optimize existing plans and be the adviser to the teams on refining strategies to drive engagement
A natural storyteller who understands how to engage various audiences through multiple channels
Experience in new markets / business development and possession of knowledge in Artificial Intelligence, Robotics, Smart City, Biomedical Technology and other technology areas will be a definite advantage
Excellent language proficiency in both English and Chinese
Personal attributes: versatile and dynamic, excellent leadership and interpersonal skills, passionate with a can-do attitude