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Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate â€" and elevate â€" our brand from the rest of the competition.
Enhance DBSâ€™ reputation through positive external profiling of our Consumer Banking, Wealth Management businesses, and Sustainability initiatives
Provide strategic counsel on media communications to positively predispose our stakeholders (e.g. investors, customers, employees) to the bank.
Extend public relations support to senior management/DBS spokespersons with integrated communications plans across traditional, social, online and offline platforms
Mitigate potential media and social media issues
Actively create and execute on external communications strategies
Cultivate relationships and build rapport with key journalists/editors
Use analytics and social listening tools to measure effectiveness of communications initiatives
Support communications for special projects
Bachelorâ€™s degree from any discipline
Preferably with 7 years and above of experience in a communications, journalism or public relations role
Exceptional writer, editor and communicator
Has pulse on up-and-coming digital/online trends as well as topical news
Open-minded and adventurous, but anchored with professional integrity
Strong sense of ownership of results
Ability to build strong relationships with journalists and internal stakeholders
Ability to adapt to changing priorities and thrive in a fast-paced environment
Good working knowledge of banking and economics is a plus
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.