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The successful candidate will be responsible for Campaign Analytics supporting the growing needs of Wealth Management within the broader Marketing Analytics and Insights group. Marketing Analytics & Insights supports the central marketing function within TD Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders. Marketing Analytics & Insight is a North America centre of excellence located in Toronto, with satellite offices in Ottawa (MBNA brand) and New Jersey (TD Bank America's Most Convenient Bank). It supports most consumer facing TD Bank Group lines of business.
Your goal as a part of the Campaign Analytics team is to design and execute campaigns to drive acquisition, retention, engagement across wealth management products. If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make work flows run as efficiently as possible - this is the role for you. You will be part of a cross-functional agile pod dedicated to delivering rapid testing of new and innovative strategies to help drive TDs market share. Success in this role will be achieved by:
Translating key business objectives into insight rich experiments that drive marketing ROI
Ensuring execution (i.e., list creation) is done efficiently and with excellence
Designing campaign results can be actioned by providing high value campaign reporting
Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of campaign reporting
Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.
Design/execute/measure high impact direct to consumer marketing experiments
Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
Execute with excellence
Manage your project pipeline to ensure agreed upon timelines can be met
Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
Familiarity with direct marketing principles (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
Technical and detail oriented
Knowledge of how campaigns are created by leveraging customer data from internal data warehouses through the use of programming tools such as SAS.
A project management mindset to help deliver on time to specifications
Be someone who people love to work with
Pragmatic decision maker blending a mix of intellect, experience and street smarts
A profit driven mindset
A passion for campaign analytics
4+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries)
Significant experience with IBM Campaign (Unica) an asset
Knowledge of SQL and SAS; knowledge of databases and data structures; knowledge of vendors and file format requirements
Experience designing successful direct marketing experiments
Degree in business, science, statistics, engineering, or other quantitative discipline
Track record of delivering successful initiatives on time and on budget
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.