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To work with the product marketing team, investment writers and country marketing managers to develop robust strategic marketing and content rich campaign plans and drive the development of engaging, timely and meaningful output across the complete marketing mix for institutional clients across EMEA.
To be a subject matter expert for the institutional segment with a specific focus on capability positioning, content and thought leadership. Although this role is not expected to write thought leadership, they will provide meaningful direction and input on positioning, themes, research and content (within the team and with partners such as investment writers).
To leads and manage a team consisting of two: Agree roles and responsibilities. Identifies skills gaps, coaching requirements and development opportunities. Performance management, independent development plan and compensation discussions.
To communicate the impact of regional and EMEA wide marketing programs: Inform key stakeholders including relationship managers, investment writers and investment teams of the impact and deliverables associated with initiatives. Demonstrates commercial perspective in how marketing can drive growth, retain business and acquire new clients.
Skills and Attributes
Proven institutional marketing experience is essential in the Asset Management industry
Strong analytical skills, both quantitative and qualitative
Excellent knowledge of financial markets, investment strategies and portfolio positioning is essential
Marketing strategy development, execution and assessment
Team-oriented with ability to motivate/influence virtual teams to drive quality in delivery
Experienced in managing and leading teams
Ability to interact and work collaboratively with senior investment professionals and executives
Ability to lead project teams with diverse skills and priorities