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Asset Management Marketing, Marketing Manager, Vice President
February 4, 2020
J.P. Morgan Asset Management is among the world's largest and most respected investment managers. Our experienced professionals operate across the U.S., Europe, Asia, Latin America and other key financial centers worldwide. Together, they deliver a diverse range of investments spanning all major asset classes, market sectors and geographic regions - from mutual funds to separate accounts, traditional strategies to alternatives, single-asset portfolios to packaged solutions.
With a legacy dating back to 1865 to manage assets in today's complex, ever-changing markets, the hallmarks of our business include a focus on exceptional risk-adjusted performance, an innovative product lineup designed for global diversification and a commitment to the highest quality service. We continue to build strong, growing partnerships with institutions, financial advisors and other intermediaries, providing them with insights and investments to meet their investment objectives.
The Marketing Manager will support a diverse range of marketing efforts to strengthen our brand, enhance client experience and achieve efficiency through leverage and optimization of best practices across the globe and the region. The efforts will include and not be limited to marketing strategy development, strategic projects, integrated marketing campaigns that include creating client demands and engagement across multi-channels, and analysis to evaluate efforts against plan. The role will bring together crucial pieces of information such as market/industry trends, investor behaviors, competition, innovations, financial analysis etc for analysis to develop strategic options.
Success in this role demands a strong strategic and analytical orientation coupled with exceptional communication skills as well as a highly collaborative nature.
Develop strategic marketing options in consideration of market/industry trend, innovations and internal challenges, capabilities and opportunities
Conduct research, market/industry/competitive analysis, internal financial and capability gap analysis to provide timely and actionable insights
Proactively identify opportunities to strengthen our brand, promote our Insights and capabilities, enhance client experience and engagement through strategic marketing efforts
Work strategically across the teams to define success metrics and evaluate impact of activities to drive business performance
Stay ahead of the curve striving for the best-in-class marketing
Assist in strategy development and implementation of initiatives with objectives to increase marketing contribution to business, achieve greater efficiency and effectiveness through leverage, process streamlining / optimization and/or innovations
Drive marketing strategies and impact across offline and online including mobile channels.
Manage digital campaign, drive and implement digital and transformation initiatives
Support various markets and functions on formulation of strategies that contribute to overall marketing strategies of the firm
Drive projects and perform duties as and when required
Comply with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines
Degreein Business Administration, Marketing, MIS, or related experience
Strongskills and solid experience in Content Marketing, Analytics, and/or DigitalExpertise will be advantageous
Demonstratebusiness acumen, strong problem solving skills with proven ability to presentsolutions to complex issues
Understandingof the mutual fund industry and customer behavior will be useful
Demonstrateexceptionally good analytical skills, an ability to transform raw informationinto actionable strategies and initiatives
Demonstratedability to perform analyses on market and competition trend, and customerbehavior based on different sources of information and data
Excellentskills in using tools to prepare analysis and presentations for seniorleadership
Highlevel of independence, positive energy and integrity; Responsible andaccountable; Respect for diversity of opinions and styles; Flexible in approach
Abilityto multi-task, and to enjoy working in a demanding, fast paced environment; abilityto adapt quickly and manage multiple, competing priorities and projects withquality output at one time