Head of Marketing, Greater China - Fintech

Responsibilities

• Own the customer journey from initial awareness to onboarding as a new client
• Develop and implement a local marketing plan and marketing strategy in line with global business goals, global marketing strategy, and local objectives
• Be locally responsible for driving digital transformation projects (e.g, onboarding, website optimizations, and digital client engagement)
• Responsible for establishing and driving client's acquisition through digital media and affiliate partners
• Oversee/coordinate any agreed traditional marketing activities such as PR and OOH
• Manage the delivery of impactful, effective and locally relevant media campaigns across paid and earned channels, ensuring correct delivery and placement
• Represent the key regional variations in culture, trading style, and customer needs on global brand & customer experience initiatives such as website, onboarding, digital engagement, etc.
• Be responsible for customer experience, including regional websites and all marketing and compliance driven customer communications
• Support the Institutional business by providing consultative support to key partners or as marketing representation on key projects
• Full management of local marketing budget alongside reconciliation of centrally managed regional budget
• Be the customer champion and align closely with Sales & Services to ensure consistent execution of local/global marketing strategy

Responsibilities:

• 10 years marketing or financial industry experience - preferably within Equity trading and knowledge of derivative products
• Proven digital marketing experience with ability to deliver results
• Leadership experience and skills with ability to manage through change
• Solid understanding of local regulatory landscape
• Analytical approach and desire to drive performance across the value chain
• Ability to work well under pressure and perform comfortably in fast paced environments
• Excellent interpersonal and communication skills.
• Fluent in English and Cantonese (Mandarin is considered strong plus)
• Strong personal motivation, strong work ethic and desire to succeed.

Interested to know more? Please send your CV directly to cathy.zhou@hudson.com for a confidential discussion.

Your interest will be treated in strict confidence.

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