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About Dah Sing Group The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China. Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.
Reporting to Head of Segment & Product Management, you will be responsible for formulating strategies in improving the quality and profitability of the high net worth segments of the Bank. You will lead the team to support the growth of portfolio of VIP Banking through implementing effective business and marketing plans to deliver business performance in terms of growth of customer base, the relevant AUM, banking relationship (product/service engagement) and profitability.
Main responsibilities
Formulate and implement the acquisition, growth and retention strategies for HNW customers, aiming to achieve the business targets and improve customer experience
Analyze the customer behavior and needs referencing market research and customer profile; propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc.
Liaise closely with product and channel to cross-sell suitable bundled products and services to meet target customers' needs holistically, and eventually uplift profitability of the HNW segment
Plan, implement and monitor sales activities, marketing campaigns, and customer events. Conduct evaluation & review on such. Also ensure efficient use of the approved marketing budget
Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points
Provide guidance and coaching to subordinates as required to ensure that they are competent to perform their jobs
Support marketing and loyalty programs for private banking segment.
To meet the challenge, you should have the following qualifications and attributes:
Degree holder or above in Finance, Marketing, Business Administration or related disciplines
Minimum 10 years of experience in marketing preferably in prestige customer segment marketing or solid experience in product development preferably in banking field
Excellent communication and interpersonal skills
Strong quantitative and analytical skills
Self-motivated and attentive to details
Good command of both written and spoken English and Chinese (including Putonghua)
Please note that only shortlisted candidates will be notified.
