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About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities & Our Ideal Candidate
This role in the global Brand & Marketing team, is the lead marketing role supporting the Business Banking, Alliances and Employee Banking team in Global Retail Banking. The role holder in partnership with the global team and country B&M teams will develop the marketing strategy, plan and where appropriate execution in pursuit of the 5-year strategic goals. The role is to lead the centre-of-marketing-excellence for this segment, will be responsible for developing tools and sharing best practice. The role holder will be responsible for leading the development of marketing effectiveness across global retail marketing, using whatever tools, measurement, analysis etc is required to demonstrate the performance and value of marketing activity and ultimately its contribution to the bank's results. The wider global retail and digital marketing team's focus is to lead strategically, integrate marketing across multiple markets and support driving the bank's performance. Strategy Build and execute the global marketing business banking segment strategy, which resonates with clients, creates a sustainable differentiating advantage, makes the brand human and delivers on the Here for good brand promise. Support the business banking leadership team in transforming marketing to make it significantly more impactful, consistent, scalable and effective in driving brand preference. Enable country marketing teams to deliver business results, while serving the higher purpose of the global brand promise via unique propositions and a differentiated brand experience at all client interactions. Business Support group and country marketing plans via regular reviews and support re-calibration as needed to deliver global strategies. Adopt a lead-market approach to maximise multi-market marketing activities to eliminate duplication, optimise creative synergies and cost. Create innovative digital marketing initiatives for business banking. Operate across multiple projects and segments covering business banking, employee banking and strategic corporate alliances. Effectiveness Create standardised measurement of return on marketing investments (ROMI) and drive high accountability for ROMI with the retail and digital marketing heads. Build explicit understanding by stakeholders of how brand and marketing activities impact awareness & consideration and ultimately drive results. Support business case developments with metrics and analysis. Be an advocate for investment in transformational initiatives (e.g. standardising marketing measurement) that drives marketing efficiency, client preference and brand metrics. Processes Use integrated client analytics that provide insight and commercialisation of strategic agendas for target segments. Proactively support country marketing teams in enhancing end-to-end leads management to ensure integration and coordination of activities across Segment, Marketing, Operations and Distribution teams. People As a senior manager, support the development of the next generation of marketing leaders. Raise the bar on conduct and demonstrate how we are here for good, to clients and colleagues. Risk Management Manage marketing standards to reinforce overall SCB brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage.
Governance Develop and implement a standardised marketing operating rhythm including marketing planning, campaign execution, performance tracking, budget management, operating processes and stakeholder engagement model.
Regulatory & Business Conduct Display exemplary conduct and live by the Group's Values and Code of Conduct. Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Qualification Highest quality university graduate, preferably with MBA
Apply now to join the Bank for those with big career ambitions.
To view information on our benefits including our flexible working please visit our career pages .