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About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
As one of the biggest banks in market, we are rapidly expanding by growing a new virtual banking business in Hong Kong. We see ourselves as a fast growing start-up company where you will enjoy autonomy and teamwork at the same time, solving new and exciting problems in a nimble and agile way. Join us and be part of history making for future banking experience!
The Role Responsibilities
You will help us build and activate our Virtual Banking customer base and strengthen customer loyalty and achieve specific activation KPIs. You will be the leader of the development of customers' Loyalty and Rewards scheme and communication plans according to their journey and tenure with the Bank. You will champion the design and implementation of the right Customer engagement strategy, with "marketing automation" in mind, to coherently engage and drive value for our customers and our partners, by taking the reach insights from different customer's personas and transactional behaviour analysed by our Data Analytics and Research teams.
Develop and implement Loyalty and Rewards strategy for the business
Develop and execute a long-and-short term strategic customer engagement marketing plan to build equity in the company's brand
Collaborate closely with Performance Marketing team to track metrics and success criteria, monitor progress, assure adherence and evaluate performance
Oversee the execution of insight driven marketing and communication programmes through the line, including direct, email, web, mobile, media to drive members' engagement
Utilise the current and future marketing technology stack to orchestrate campaign with automation and relevant personalisation effectively
Develop new initiatives and marketing campaigns in driving business as well as improving customer engagement with the business
Ensure proper campaign briefing and development by on time delivery and effective messaging.
Our Ideal Candidate
Digital savvy with strong marketing experience and preferably with a B2C focus
Loyalty programme management and implementation experience will be a plus
Acute Business Acumen or commercial sense and Customer centric mentality
Excellent knowledge of digital marketing within the Hong Kong and Greater China context will be a big advantage
Experience working with Sales Force or Adobe Marketing Cloud is preferred
Highly organised, able to work independently and can make decisions intelligently
A highly motivated, creative, dynamic and innovative team leader
Apply now to join the Bank for those with big career ambitions.