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Community Manager, Social Media Asia Pacific - Global Communications
January 5, 2020
Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.
Global Communications, designs and implements communications strategies which support HSBC's business objectives, in line with our values, and enhance and protect our reputation among key stakeholders.
We are currently seeking a high caliber professional to join our team as Community Manager, Social Media Asia Pacific.
Partnership with the Social Media Manager Asia Pacific and Digital Communications team, develop and execute a content strategy for HSBC in Asia.
Manage the social content calendar, working closely with Digital Communications to create, assemble and schedule all posts in Sprinklr, a publishing tool.
Develop content for all briefs, create engaging copy for all channels and work with stakeholders to source imagery and video content for all posts. Develop a Community Management engagement strategy for Hong Kongs Twitter, Facebook and corporate WeChat channels working closely with Marketing and work collaboratively with other channel owners
Responsible for community management through Sprinklr, monitoring, listening and responding to comments
Responsible for posting all Asia Pacific focused content across all global social channels, Twitter, Facebook and LinkedIn. Working closely and collaborating with the London based global team to coordinate any global messaging and campaigns.
Create and manage a content calendar for Hong Kongs social channels and proactively share calendar with other Function Community Managers to ensure activity complements and supports global campaigns, Marketing initiatives and Human Resources policies.
Create monthly social media platform measurement reports and campaign effectiveness reports which ladder up to the global social media reporting platform.
Champion ideas for new content and innovative ways of engaging and reaching audience on existing social media platforms and make recommendations for new social media launches where appropriate.
Work with other Digital Communications and Business communications teams, as well as Marketing teams to support any social media activity around key events and global campaigns such as Pride, Navigator delivering cohesive and detailed plans across all social media outlets.
Support in the management of social media content creation to maintain editorial and technical production standards.
Manage any budgets delegated by either the Social Media Manager, Asia Pacific or other Digital Communications teams.
Comply with Group policies and procedures and maintain all required records.
Support, collaborate on, track and analyse the delivery and impact of social media initiatives.
Meticulously track and observe exchanges on Chinese social media platforms to gain deeper understanding of local perceptions and values, thus helping wider team avoid risk of embarrassing missteps.
Experience of social media community management and two way communication with audiences is highly preferred.
Experience directing and publishing social media content and initiatives through global social media channels.
Proven experience of influencing stakeholders around social strategy.
Excellent understanding of social media and its use by corporates, the media and wider public.
Proven experience owning and compiling social media channel reporting and campaign measurement with tangible insights and recommendations throughout.
Proven experience creating social media paid planning and activation across all channels.
Proven experience briefing and working with creative agencies to create bespoke social media content.
Expert knowledge of the main social media platforms such as Facebook, Twitter, LinkedIn, Sina and WeChat is also essential.
Proven ability to deal with ambiguity and working in a fast paced environment.
Strong storytelling skills with proven ability to produce clear, engaging narrative.
Broad, expert knowledge of communication trends and best practice.
Ability to communicate and written effectively across a variety of media in both English and Chinese is required, with any other language capabilities being highly desirable.
You'll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.