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Develop and execute OCBC's customer value proposition for the family segment through the packaging of relevant products and services, with the objective of positioning OCBC as the preferred family bank.
Roles & Responsibilities
Grow segment market share and profitability through valuable customer proposition and offers, with wealth as a core component
Develop strategic plans to drive acquisition and cross-sell of family segment's key products and propositions through marketing campaigns for OCBC Child Development Account (CDA), Children's Education etc.
Establish strategic partnerships to complement the OCBC Family Segment proposition
Drive deeper segment understanding of families through internal data analysis and external research
Manage key relationships with Ministry of Social & Family Services, partners and internal stakeholders to meet segment objectives and shared goals
Partner the Analytics and Research teams to garner insights that support segment strategy and propositions
Detailed and organised project management to ensure that all campaigns are timely and measurable
Detailed results tracking, analysis and reporting of segment efforts
Degree holder with minimum 8 years of relevant marketing experience with a strong command of the English language
A good understanding of customer segmentation particularly families, banking products and the financial services industry is preferred
Possesses strategic thinking and leadership capability as a manager
Proactive, resourceful, has a positive attitude with the ability to prioritize work and multi-task
Has the ability to communicate effectively across multiple internal and external stakeholders to drive initiatives that help meet KPIs
Possess the tenacity to develop win-win initiatives for own team, across segments, product managers and sales teams
Has an inquisitive mind with a keen interest in using data analytics to interpret findings and use as input to report and improve programme ROI
Is organised, pays attention to detail while keeping to the big picture and an overall team player
Enjoys challenges and has the ambition to develop to the next level