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Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.
Strengthen the DBS brand and engender organisational pride among employees through the development and implementation of effective internal communication strategies
Deepen employee engagement by conceptualising, developing and delivering on internal communication strategies
Make the refreshed DBS vision and brand promise more tangible to employees, with a firm focus on sustainability
Effectively influence teams across the bank to align and integrate communication plans, to deliver consistent messages to employees
Sharpen the focus on analytics to measure effectiveness
Build an internal communications community across the bank; develop common tools, frameworks and guidelines for alignment
Inform, engage and inspire action on the Bank's sustainability efforts in the context of the refreshed vision, including our employee volunteering efforts
Create fresh ways of communicating (across content, channels and experiences) to deepen employee engagement
Work with relevant teams to write, edit, storyboard and create engaging content (including multimedia content such as videos and infographics) that is relevant, personalised and targeted for employees
Partner with the Technology & Operations team to co-create an ecosystem of channels/ platforms
Take a data-driven approach to communications to further strengthen engagement
Preferably over 10 years working in a marketing and communications role, including internal communications
Experience in digital and social media space
Experience in financial services industry
Agency experience is an added advantage
Excellent communication (verbal/written) and editing skills
Strong experience in the digital/ social media space to drive engagement
Strong project management skills
Self-motivated and able to work independently; a good team player; and thrives in a fast-paced environment
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.