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Support the Country Head and Head of Insights and Propositions in the execution of marketing programs and work closely with China Digital Marketing to coordinate and support relevant B2B digital marketing campaigns
Support the development of a long term marketing and brand strategy in China, this is an instrumental role in the execution of long term strategy.
Work with the Country Head and Head of Insights and Propositions to project manage key marketing initiatives including but not limited a large-scale segmentation analysis on China client acquisition strategy and a brand identity development project which will serve as the first step of brand development for the brand
Manage day to day liaison with external agencies on various regional projects in support of all functions
Create a B2B content strategy and then manage and optimise content marketing campaigns for all platforms consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behaviour
Provide functional expertise and recommendations regarding the execution of digital marketing campaigns and partner with cross-functional teams in the execution of digital effort
Work with the China Digital Marketing team to develop and execute B2B2C digital and content strategy to increase the brand awareness and follower base on social media platforms
Evaluate emerging technologies to provide perspective for adoption where appropriate
Your skills and experience
5+ years' experience in marketing within financial services, preferably in asset management
A minimum of 5+ years digital marketing experience using different digital marketing techniques and managing traffic or content projects across a B2B or B2C environment
Proven experience in managing large brand programs – including creative development, media and measurement
Proven experience in managing integrated product marketing programs in asset management across both print and digital mediums
Strong understanding of Chinese social media environment and content strategies for website, WeChat, Ant Fortune and other online platforms
Demonstrated expertise in SEO, SEM, PPC, display, email marketing; social media marketing
Experience working in a multi-national corporation and in a cross-country capacity preferred
Excellent written and verbal communication skills in English. Chinese language skills highly regarded