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Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition
The primary job purpose is to enhance DBS' corporate reputation and brand through the development and implementation of content marketing strategies.
Create and execute on content strategies to promote the DBS brand
Integrate plans across social, online and offline platforms, in Singapore and across markets
Use analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement
Create and implement strategies and campaigns to promote the DBS brand online and in social media. This includes writing, editing and storyboarding captions, features and multimedia content including videos, infographics etc.
Develop and curate creative, engaging and highly shareable content while keeping with our brand standards.
Cultivate relationships and build rapport with key influencers, bloggers etc
Engage with digital communities
Leverage analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement
Work closely with internal partners and externally, with agencies, digital vendors, influencers, online media
Preferably with more than 8 years of experience in a content, digital journalism or communications role.
Passion for storytelling
Exceptional writer, editor and communicator
E xperience developing social and digital content campaigns
Experience creating consumer-focused content and/ or managing content sourcing/ production
Ability to challenge the status quo with new ideas, approaches and solutions
Strong understanding of platforms and trends in the digital landscape; social media native
S trong sense of ownership of results
Open-minded and adventurous, but anchored with professional integrity
Ability to adapt to changing priorities and thrive in a fast-paced, deadline-driven environment
Excellent interpersonal skills, with ability to build consensus and work across teams
Excellent writing and editing skills
Good eye for design, visual communications
Strong ideator with deep, natural understanding of digital / social media space
Highly creative with experience in developing content that informs and engages
Able to think out-of-the-box
Bachelor degree from a recognised university
Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.