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Some careers have more impact than others. If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Senior Marketing Manager, Jade.
Execute Customer Marketing strategies to achieve the business and brand objectives of RBWM Hong Kong.
Ensure that the HSBC brand is promoted in a cohesive and consistent way, comply with Global Marketing guidelines
Implement customer centric, multi channel marketing communication initiatives that drives the customer growth and brand affinity of high net worth segment, inclusive of local and international customers.
Support high net worth customer proposition evolvement in line with customer changing needs. Work with relevant global, regional and local stakeholders to align commercial objectives and performance measurements.
Promote Jade brand awareness through paid, owned and earned media and establish partnerships to maximize brand exposure and nurture customer relationships.
Responsible for marketing creative development and governance, including agency management. Ensure marketing communications to high net worth customers upholds the highest standards within the bank.
Support innovation projects and embrace agile ways of working.
Commitment to putting the customer at the heart of all strategic thinking and implementation of activities
Extensive consumer marketing experience at management role, ideally with China high net worth market experience.
Strong business acumen and willingness to learn industry knowledge
Strong strategic and analytical capability, with hypothetical thinking and making sound judgment
A team player able to work in diverse culture across countries and stakeholders demonstrating excellent relationship building skills
Experience in project management driving for greater value through smart application of resource
Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
Ability to think innovatively, shaping and communicating new concepts
Proficient in written and spoken Chinese and English
You'll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.