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Digital Performance Marketing Manager - Global Marketing
November 6, 2019
Some careers have more impact than others. If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.
Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Digital Performance Marketing Manager .
Leads and drives the digital always on performance marketing acquisition strategy, paid media and agency partnerships
Owns the performance marketing budgets, strategy and tactical KPIs across all paid media platforms such as Programmatic Display, Paid Search, Paid Social, and Aggregators
Always On acquisition is delivered across all paid media where targeting, messaging and cost can be continuously optimized
Setting measurement, reporting and analysis of paid media performance to drive customer acquisition across all digital channels
Digital Marketing Knowledge, Best Practices Maximise the efficiency of paid and social media performance and to maximise revenue generation and customer growth
Be the subject matter expertise in digital acquisition tools and techniques to drive paid media acquisition strategies and performance
Lead concept to implementation of reporting, analysis and insight in supporting Digital, Marketing and Business.
Knowledge in sophisticated analytics such as attribution modelling, lookalike modelling, segment affinity scoring to drive digital acquisition performance
Partner with DMP and Data Analytic teams to drive segment strategy and performance and actively support decision making for stakeholder' and Digital business teams
Test and Learn initiatives on new digital performance marketing platforms
Drive in depth analysis on paid media digital platform to identify trends and opportunities for the business, actively create hypotheses and make recommendations to drive forward business performance and KPIs.
Excellent hands on paid media digital platform skills proven ability to analyse data, identify key trends and opportunities, putting forward hypotheses and delivering strategic recommendations for each digital platform to drive performance and KPIs.
Excellent Web analytics skills, with knowledge with Adobe Analytics suite of products
Subject matter expertise and proven experience in digital acquisition tools, techniques and solutions including DMPs, DSPs, Doubleclick, Adwords, SA360, Facebook Business Manager, Social Performance, Tag management, Digital advertising, Attribution modelling
Expertise in data visualization tools and techniques, experience with Qliksense, Tableau or Datorama
Strong understanding digital acquisition space including display, programmatic, aggregator, social and Search platforms
You'll achieve more when you join HSBC.
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