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We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $1.88 trillion in assets for clients around the world. PIMCO has over 2,800 employees in 17 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.
PIMCO is one of the world's premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.
This new role will help deliver EMEA wide integrated campaigns designed to:
Accelerate brand recognition and engagement across key markets Drive business growth against key strategic priorities such as new asset classes (ESG, Alternatives), and thought leadership platforms (Active vs Passive, Secular/Cyclical Outlook, Chicago Booth Centre for Decision Research) Support asset growth against opportunities arising from the Global Wealth Management Solutions forums.
The role will look at the integration of advertising (print, digital, outdoor, television and radio), paid search, paid social, amplified content, pimco.com campaign and content hubs, email and through distribution partners to ensure we are driving clients closer to purchasing funds, and maximizing our investment across each stage of the client journey. In addition, developing robust and commercially relevant measurement frameworks to assess marketing and business impact is key.
This role will help conceive and deliver campaigns for the EMEA region working in close partnership with regional channel marketing managers and functional teams, as well as with brand and messaging leaders across the US and APAC to deliver global work.
This role will assist in day-to-day management of our agency network including strategy, creative, media and production ensuring a "best in class" agency-client relationship.
Minimum 10 years' experience in campaign management within financial services; Asset Management experience highly desirable Demonstrated understanding of asset management audiences and sub-segments across EMEA, and how to structure campaigns for clients at different stages of their buying journey A strong understanding of the EMEA media landscape, including B2C environments Demonstrated ability to conceive and deliver integrated campaign strategies at brand, thought leadership, and product campaign levels, including developing measurement frameworks for campaigns Excellent digital marketing skill-set with knowledge of latest campaign technologies across all elements of the marketing mix Ability to manage complex project plans across channel and functional teams, and country, regional and global teams, towards campaign delivery Outstanding stakeholder management skills including dealing with client facing teams and business leaders History of working with best in class agencies to deliver a great partnership and great work Pro-active attitude, experience working for global organisations, comfortable with ambiguity and an ability to solve problems Adept at thinking through strategy as much as executing