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S&P Global Ratings is looking for a Marketing Manager to drive growth and execution strategies for marketing initiatives based on our strategic Marketing objectives. The Marketing Manager will work cross-functionally with Sales, Product Management, and Enterprise Marketing to leverage analytical thought leadership content to create and optimize cross-channel campaigns and engagement tactics that drive customer acquisition and retention.
Develop new marketing tactics and strategic initiatives to engage with and influence capital market participants: investors, corporate issuers, and more.
Establish compelling positioning for our credit ratings product and other offerings, identify target audiences, and develop marketing plans across different channels and segments that aligns with business objectives.
Analyze customer insights, capital market trends and analysis, and marketing best practices to build successful strategies, increase conversions, and generate qualified leads.
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
Work with Database and Metrics lead to create, maintain, and conduct analytics reporting across platforms and extract key insights for future campaign development and go-to-market strategies.
Develop and deploy a robust measurement plan inclusive of qualitative KPIs and a regular cadence of creative testing across offline and online channels.
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
Communicate ideas, marketing programs, strategies, and final deliverables to internal stakeholders.
Keep on the cutting edge of an evolving financial services environment.
Bachelor's degree or equivalent practical experience.
3 years of experience working in B2B marketing. Experience working in financial services or related field.
Experience with digital and offline media. Experience developing initiatives that move the needle on key perception metrics.
Demonstrated ability to utilize research and data to drive actionable insights to inform marketing strategy and improve the customer experience.
Ability to manage ambiguity, and ability to work on multiple projects simultaneously in a fast paced dynamic environment.
Excellent leadership and communication skills, with the ability to build collaborative partnerships with cross-functional teams.
Strong project management skills.
Strong problem-solving ability, including metrics-driven thinking.
Experience with marketing automation and CRM tools.