CAIA's Career Center is an easy-to-use, comprehensive resource connecting job seekers with employers in the growing AI field. Use your knowledge and credibility to advance your career or build a talented team for your organization. Opportunities targeted to CAIA Charterholders are prioritized.
In order to search for jobs specifically for CAIA Charterholders or those pursuing the CAIA Charter please enter “CAIA” in the search panel.
This will enable you to search for CAIA specific roles globally.
The Assistant Acquisition Strategy Manager for Citi Credit Cards will support the Acquisition team in developing and implementing strategies, plans and campaigns to maximise the acquisition of profitable Credit Card and Consumer Loans customers. The candidate will also develop a deep understanding of Credit Cards & loans market, financials and competitive landscape as part of the role.
Develop and implement customer segments, acquisition plans and targeted campaigns to optimize customer acquisition and growth
Gain an in depth understanding of acquisition channels and the competitive landscape to create a best in class customer proposition
Develop new acquisition channels leveraging Citi's capabilities and brand affinity
Achieve new to bank and cross-sell account targets utilising multiple acquisition marketing channels
Conduct Customer research and use the insights to develop market leading on boarding experience for the new customers.
Manage campaign offer fulfillment, including set-up, testing and implementation
Work closely with key stakeholders such as Digital, Compliance, Telesales, Product and Brand to ensure marketing campaigns are delivered within agreed timelines
Develop detailed plans for successful launch of campaign activity
Work closely with analytics function to develop campaign tracking, analysis and knowledge transfer the learnings for future campaigns
Maintain, update and distribute all campaign and acquisition reporting
Own and manage channel processes and procedures, ensuring they are compliant to Citi standards
Support the team in other projects/activities as and when required including key project work for new technology enhancements
Effective analysis and decision making - identify and understand issues, problems and opportunities and develop appropriate solutions.
Adapt to change in a fast paced environment - flexibility to adapt to an ever-changing environment, while maintaining focus and drive
Ability to multi-task - able to manage time and competing priorities to deliver effective outcomes
Build effective relationships with internal and external stakeholders - develop and use collaborative relationships to facilitate the accomplishment of business goals
Effective written and verbal communication - communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology
Key Skills & Qualifications:
Bachelor degree in Marketing or related discipline
Minimum 3 years in Marketing; experience in banking or telco considered a plus
Strong background in direct response and digital marketing, with experience in branch or retail distribution considered a plus
Highly analytical and strong understanding of campaign analytics
Excellent MS Office Skills
When you work at Citi, you will be working for an organisation that truly has a global footprint and a powerful network that spans the globe. We celebrate individual ingenuity and use the diversity of our people in order to drive high performance. Through dedicated support, training and resources, we promote our talent and future leaders to bring about lasting and positive impact. Citi Australia is an Employer of Choice for Women and supports a flexible work environment.
------------------------------------------------- Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - AU ------------------------------------------------------ Time Type : ------------------------------------------------------
Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity CLICK HERE .
To view the "EEO is the Law" poster CLICK HERE . To view the EEO is the Law Supplement CLICK HERE . To view the EEO Policy Statement CLICK HERE . To view the Pay Transparency Posting CLICK HERE .