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Reporting to the Senior Manager, Strategy & Segments, the Manager is responsible for leading the development and execution of various customer segments within the bank.
The Segments Manager will be responsible for identifying, creating and socializing a segment approach as required to meet the bank's customer growth ambitions. The individual will be required to understand the competitive landscape and provide a compelling value proposition to attract customers identified in a certain segment. The individual will also be responsible for end to end execution - partnering with sales teams to ensure a flawless go to market approach. At the same time, the individual will be required to work cross-functionally, on a regular basis, with product, marketing, risk, sales and analytics to bring the segment to life.
The incumbent will also analyze market, competitor and customer information to develop strategies that will enable us to nurture deeper customer relationships early on in their journey with the bank.
Develop compelling value propositions for the segment, keeping competition in mind
Demonstrate an end to end approach from value to sales and execution
Partner with Marketing, Customer analytics, Customer Care and Sales teams to analyze business and marketing data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention, and cross-sell
Effectively translate analytics into clear insights and actionable recommendations
Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy
Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates marketing assets to nurture client relationships
Drive continued innovation in evolving the segment program
Forecast results from various tactics and advocate for resource prioritization
Articulate program strategy and communicate results to key stakeholders
3-5 years relevant Strategy, Consulting and/or Customer experience roles in Customer focused industries
Master's Degree (MBA preferred)
Demonstrated leadership qualities and ability to lead diverse and cross functional groups
Demonstrated creativity and effectiveness in customer experience programs
Ability to analyze issues, develop and deploy solutions within a dynamic environment.
Ability to prioritize and manage multiple assignments simultaneously
Advanced PowerPoint and Excel skills
Excellent interpersonal and negotiation skills
We're here to help
At BMO we have a shared purpose; we put the customer at the centre of everything we do - helping people is in our DNA. For 200 years we have thought about the future-the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we're changing the way people think about a bank.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://bmocareers.com .
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Internal Number: 6727767
About Bank of Montreal
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