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As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Perform analytics for the Deposits/Lending Portfolio to identify acquisition and retention opportunities, provide timely insights to key stakeholders
Identify new business opportunity, marketing initiatives. Analyse customer behaviour or other related psychographic attribute and help design campaigns to drive customer engagement and marketing effectiveness with predictive analytics.
Review campaign performance and recommend strategies to improve future campaign effectiveness
Closely work with business teams and other functional areas to get buy-in on program recommendations and execution
Manage execution of ad-hoc business requests for information and analysis
Work with internal and external partners to support relevant projects and initiatives
Partner with data management teams to design, develop and maintain product data mart as a single source data for MIS/analytics
Design, develop, and provide timely dashboard/MIS to help product managers and management to drive business
Strong analytical skills, highly numerate and proactive
Good interpersonal and communication skill
Minimum degree qualification, advanced degree will be preferred
With at least 3 years of relevant working experience, preferably with data management and analytics in the banking industry
Degree in Banking/Finance, Business, Mathematics/Statistics, Computer or related disciplines
Proficient in SAS Programming, Enterprise Guide, macro and SQL, R, Python
Proficient in Teradata and RDBMS programming
Preferred knowledge in Business Intelligence tools, data mining, machine learning
Experience in manipulating and handling of large volume of data
Internal Number: 6555106
About DBS Bank Limited
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