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About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities - Drive overall WM penetration - To establish clear and defined marketing direction and message for the delivery of the SCB WM message and proposition - Set and monitor market positioning and brand recognition benchmarks vs. competition - Establish and implement holistic strategy to raise our brand awareness and recognition as a leader in wealth management through use of media relations, robust marketing programs, client engagement - Initiate and manage the use of market and client insights and competitor benchmarking to drive the development of our wealth management proposition and strategy - Continuously monitor outcomes and identify areas of opportunities and improvement - Use of analytics and data-mining to uncover untapped opportunities and/or rebalancing opportunities - Perform customers and performance analysis to gain in-depth understanding of purchase behaviour and preferences, levers of growth and depth of wealth management relationships.
Our Ideal Candidate
- Experience in Branding and marketing of wealth products - Experience in porfolio and campaign management. Familiar with analytics and data-mining to uncover untapped opportunities and/or rebalancing opportunities
Apply now to join the Bank for those with big career ambitions.
Internal Number: 6113289
About Standard Chartered Bank Malaysia Berhad
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