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The Regional Head of Platform and Enablers is responsible for driving our digital transformation agenda of the following strategic imperatives: Mobile banking; Digital Lending; Digital Wealth; STP (acquisition, cross-sell, engagement, transactions and servicing); big data; partnerships; rewards and client personalisation. The ability to shut down analogue is underpinned by our mobile and online banking platforms and enablers being able to offer the capabilities that clients have typically visited a branch or called Citiphone for. By delivering these capabilities our Digital Platforms and Enablers will drive the structural cost efficiencies, as well as acquisition and growth synergies that are driving the 2021 GCB Asia transformation agenda. The Head of Digital Platform & Enablers will be responsible for leading and executing the bank's strategies, working closely with the Regional and in-Country leadership teams across all 17 Countries. Key to this will be developing the strategic direction of the rollout of our new mobile banking application and enablers such as servicing, analogue shutdown, acquisition & onboarding & cross sell and Client personalisation programs. Our new Citi mobile application will be rolled out to all our customers over the next 6 months with the intent that it will deliver the strategic imperatives called out above. The objective is for 80% - 13 million of our Asia clients to be using the new mobile platform by 2021. This position also oversees our Digital Sales platforms ensuring that our country product and partner websites continue to drive our transformation from a face to face acquisition model to a majority digitally acquired mode. This person will support and oversee the redesign and delivery of our customer communication and campaign journeys across all LOB's leveraging our Big Data infrastructure and our Marketing Cloud. The head of digital platforms & enablers will be responsible for prioritization of ~$30MM of annual spend to rollout of the mobile platform and other enablers and ensure the features deliver to the transformation drivers. They will also ensure all regulatory and mandated solutions are delivered as part of this rollout. The role will demand extensive stakeholder leadership to deliver capabilities across all lines of business (Retail Banking, Wealth Management, Deposit Products, Insurance, Mortgage, Marketing, Digital Banking, Small/Med Business, Credit Cards, Personal Lending, Controls, Fraud, Collections, Operations, Customer Service, and more) and across all geographies to drive incremental revenue, decrease costs and improve the customer experience. This is a pivotal role in the Citi's digital transformation journey. The role also demands working closely with both business and technology leaders. S/He will need to challenge where needed and seek collaboration to accelerate growth for the Bank. This role is critical to fulfilling our transformation agenda and enabling Citi to continue to lead our competitors across the 17 markets we operate in across Asia GCB.
15+ years of Digital Product & Platform Management experience at a leading e-Commerce, Payments, or Financial Services Institution
Strong understanding of mobile platforms and related emerging trends (ie. Big Data, geo-location and voice technologies) and the ability to leverage these technologies to meet business requirements
Experience of launching product or new digital experience, with positive results and end-to-end ownership
Comfortable working with multi-functional partners and internal stakeholders, across lines of business, Design, Technology, Operations, Risk, Legal and Decision Management
Prior experience of managing a scrum and working in an agile environment that is customer-led
Visionary and has exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive new strategy and ensure end-to-end implementation
Be comfortable accessing the support of a cross-functional group across a large organization, with or without direct reporting lines
Ability to balance the day-to-day pressures of working in a fast-paced agile environment, while stepping back to create a vision and evangelizing it with stakeholders at different levels of the organization
Strong in execution, with a demonstrated ability of delivering results under time pressure
Highly metrics-oriented, with a proven track record of commercializing digital platforms, and maximizing customer usage and business impact/revenue
Creative problem solving and ideation skills
Impeccable leadership credentials
Internal Number: 5930864
About Citibank NA
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