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The role will also encompass PR support at the corporate level, working closely with the Global Head of Corporate Communications and senior management, including the CMO, CCO, COO and the CEO. This is a strategic position that will need to drive the reputation of MSCI externally, while ensuring that our corporate priorities and messages are closely aligned to drive business growth.
You will work closely with the wider PR team, as well as regional PR agencies, to support this large and diverse business, ensuring consistent and appropriate media messaging across the firm. S/he will also need to build strong relationships with the Executive team and business unit heads working closely with them on any PR opportunities.
The Vice President of Public Relations will be expected to initiate thought leadership and research content opportunities, position key executives as experts on key industry issues, identify hot topics, promote the MSCI product range, communicate MSCI news/announcements, and leverage other opportunities across financial and trade media.
This is an excellent opportunity for the right candidate to stand out and make their mark within our global organization from day one.
Scope of Responsibility /Expectation
Plan, develop and implement corporate and business level PR strategies
Develop and execute a strategic PR plan to ensure alignment with business strategy and key corporate goals
Create an annual PR plan that identifies key stories and themes, including a corporate editorial calendar that includes product and content launch release schedule and target media
Maintain and establish new relationships with key media and other influencers in the industry within company's areas of expertise
Research and write press releases and PR pitches
Actively pursue new PR opportunities
Manage day-to-day PR activity including liaising with the media and dealing with media enquiries
Collate and analyze media coverage, providing regular feedback on ROI and measuring against specified PR objectives
Organize media events globally including press conferences and roundtables
Manage the PR and rapid response aspect of any potential reputation or crisis situations
Identify "free" speaking opportunities
Edit existing content (including research) for bylined article placement in the media
Media train and coach spokespeople and senior executives on how to deal with the media professionally
Contribute to the overall marketing plan and collaborate closely with key marketing stakeholders in content, product, events and brand/social media
Manage external PR agencies and other key agency relationships across the business
Specific Knowledge and skills
Experience in a PR or marketing communications role, having had responsibility for devising and delivering PR plans
Proven track record in delivering measurable PR results in the financial media
Great external contacts with journalists and/or industry associations in financial and trade media
Digital and social media experience
Exceptional written and verbal communication skills
Excellent creative writing skills including the ability to convey difficult or complex ideas or concepts in clear and engaging manner
Genuine interest in the financial markets including a good understanding of investment processes and how indices, portfolio management and risk analytics are used in that process
Experience of managing and developing relationships with the media
Experience of external agency management
Strong interpersonal, organizational and management skills and the ability to communicate with employees at all levels in the organization
Internal Number: 5721707
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