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Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you. Responsibilities
Develop strategic and tactical marketing and advertising campaigns for Consumer Banking Group, with special focus on digital payments and drive engagement with ecosystem partners
Work closely with product teams in ensuring user experience improvements for new features or product improvements
Be able to take initiative and work independently with ecosystem partners to drive marketing and business outcomes by developing long-term marketing plan with deep understanding of competition, customer segments, technology/eCommerce trends
Able to understand and leverage on consumer insights to influence marketing strategy
Analyse data, formulate hypotheses and run A/B test
To interface daily with the creative and media teams to incorporate stakeholders' inputs on campaigns to drive business outcomes
Participate and able to run daily project sprints with team members
Ability to collaborate effectively with cross-functional teams and partners to achieve results
Define and track KPIs effectively to ensure business and marketing goals are realized
Feedback to manage spend and budget projections
To conceptualise and manage events
Ensure brand identity is consistently applied across all marketing materials
Degree in Business or Marketing
At least 5 years' experience in product management experience for mobile consumer products and having knowledge of payments will be an advantage
A data-driven marketer and a self-starter who understands how to uncover and act on consumer insights
Understands the principles of driving customer engagement (via paid and owned channels) and conversational commerce.
Strong project management skills and motivational leadership style
Ability to work in a high-paced, collaborative and iterative environment and is adaptable to changing business needs and challenges
Passionate about solving customer and business challenges and constantly questioning the norm
Highly analytical with technical knowledge in mobile apps marketing and digital marketing
Experienced in leading and working with advertising and media agencies
Banking knowledge is an advantage
Good understanding of Consumer Marketing
Be able to write proficiently and speak eloquently
Internal Number: 5720336
About DBS Bank Limited
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