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We're looking for a Social Media Manager to join our Group Corporate Affairs (GCA) social media team. You'll create, manage and implement a full range of digital and social media activities, and provide strategy, analytics, insight, counsel and guidance in order to protect and advance the reputation of the Group, its businesses and brands.
You'll build relationships with business leaders, acting as a trusted advisor, to assist in the creation of communications aimed at target audiences to maximise reputational advantage and minimise damage. You'll play a pivotal role in the day-to-day implementation of GCA's social media strategy, including social media planning, handling community management of target audiences and communicating Group and key industry activity.
As well as working with different teams to create audience-focused content, you'll also be able to measure the effectiveness of activities and have the ability to produce not just performance reporting but genuine insight around trends and how key audiences use and interact with social media and our digital destinations. As well as this, it will be key to use listening tools to glean actionable insights to inform and advance our communications strategy, as well as highlighting potential reputational risk.
You'll enjoy and have experience of working with social media platforms including paid targeting, emerging social media trends or tools and knowledge of social analytics, being able to draw conclusions & recommendations from activity. Whilst a strong command of tools such as Excel and PowerPoint are necessary, proficiency with software such as Netbase, Sprinklr, Sysomos, Crimson Hexagon or other social analytics tools would be an advantage.
In addition, you'll have a robust knowledge of social media within the financial services sector or a similarly regulated industry, including understanding legislation around the use of social media. You'll have strong communication skills and can translate technical language into easily understandable insights or recommendations.
If you have a deep understanding of the range of communications opportunities, in particular for emerging digital technologies, channels, social media and content formats as well as natural instinct to be inquisitive, innovative & resourceful we look forward to speaking with you.
Proven ability to create or manage the creation of innovative, audience-focused solutions including written, video or graphic content
Demonstrable experience of planning, implementing, measuring and optimising social media campaigns
Demonstrable insight of reputation management via social media and digital channels
Exemplary writing style and prose including presentation of written documents free of grammatical errors and bad punctuation
Ability to communicate clearly and confidently with partners.
Specialist knowledge - social media tools, platforms and use of technologies in communications
Familiarity and deep understanding of various social media platforms is critical - preferable tools include Sysomos, Sprinklr, Netbase
Ability to run campaigns and day-to-day activity on social media including creating and leading all published content on social channels (images, video and written).
Prior experience of maintaining relationships, working and collaborating externally and with key divisions internally to deliver Pan-Group communications campaigns.
Related Experience in financial services/FTSE100
Specialist knowledge - including media relations/campaign management /reputation management
Strong Microsoft Office skills - particularly in PowerPoint and Excel
Knowledge and comprehension of relevant measurement tools and platforms including Twitter Analytics, Facebook Business and LinkedIn analytics
Internal Number: 5659622
About Lloyds Banking Group
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