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Plan and manage the development of segmentation models and segment strategies based on the advanced statistical modeling / data mining / AI & ML technologies to ensure all activities adhered to established tactics and goals.
Drive the development and application of statistical and propensity models in customer targeting and retention strategies for maximizing the sales and revenue growth
Analyze structured and unstructured data, visualize findings, discover insights and propose new business models
Drive the Customer Relationship Management process to ensure a proper closed-looped learning in place to improve the sales and services effectiveness across all customer touch points
Degree or above with major in quantitative, numerical science or related discipline
5+ years' experience relating to data analytics, with at least 3 years in modern analytics methods and machine learning kits such as but not limited to Random Forest, Markov Chain analysis, Gradient boosting, Pathway analysis, Collaborative Filtering, Neural Networks, Self-organizing Maps
Proficiency in SAS EM, Python, R or similar analytically oriented programming languages, with experience in model development covering segmentation, acquisition, attrition, cross-selling and related applications
Banking, Financial Services or FinTech industry experience preferred
A mature self-starter with strong drive, motivation, committed with good business sense, proven managerial ability and strong understanding of the personal banking market
Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
Applicants with less experience may be considered as Business Strategy Manager
Internal Number: 5005882
About Bank Of China (Hong Kong) Limited
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