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Plan and manage the development of segmentation models and segment strategies based on the advanced statistical modeling / data mining / AI & machine learning technologies to ensure all activities adhered to established tactics and goals.
Drive the development and application of statistical and propensity models in customer targeting and retention strategies for maximizing the sales and revenue growth
Drive the Customer Relationship Management process to ensure a proper closed-looped learning in place to improve the sales and services effectiveness across all customer touch points
Degree or above with major in quantitative, numerical science or related discipline
At least 10 years' experience in banking / insurance / retail business, with proven track record and exposure in sales, marketing, product and channel management, CRM and segmentation
Expert knowledge of SAS with excellent analytics skills and extensive use of data mining techniques in statistical modeling development, covering segmentation, acquisition, attrition, cross-selling, fund movement models and related applications
A mature self-starter with strong drive, motivation, committed with good business sense, proven managerial ability and strong understanding of the personal banking market
Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
Applicants with less experience may be considered as Business Strategy Manager
Internal Number: 5005782
About Bank Of China (Hong Kong) Limited
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