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Primary Location: Hong Kong SAR of PRC,Hong Kong,Hong Kong
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 18056519
Assist business growth and decision management by data mining and preparing analysis of spending behaviors of various customer segments;
Organize and implement effective Rewards campaigns from end-to-end to achieve high standard of customers satisfaction and uplift customer experience;
Assist in driving customer loyalty & engagement through the Citi Rewards Program including expansion of instant & online redemption;
Execute regional Rewards initiatives to Citibank credit card loyalty platform to create winning edge to the products;
Assist in on-going monitoring & assessment on the performance of Citi Rewards Program using customer research, competitive analysis, MIS mining and financial analysis to identify and determine ways to increase main card usage;
Contribute to driving down the reward costs.
Minimum 3-5 years or above solid marketing experience in banking/card industry or FMCG/ digital business;
Sensitive to numbers and have good analytical skills;
Excellent interpersonal skills;
Highly organized, independent with strong initiatives;
Good communication skills;
Good command of written and spoken English and Chinese.
Internal Number: 4832797
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