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Segment Manager, Customer Portfolio Development (Mass Retail)
Bank Of China (Hong Kong) Limited
October 13, 2018
Assist senior executives in formulating and implementing the mid / mass customer segment strategies to achieve the business targets and improve customer experience
Plan and monitor the implementation of segment strategies through initiatives on acquisition, cross-selling, portfolio management, customer loyalty and retention etc.
Liaise closely with product, channel and marketing team to cross-sell suitable products and services to meet target customers' needs holistically, and eventually contribute to the Bank's target
Liaise closely with Channel Management for support on the segment strategies in order to meet the planned business targets and facilitate the implementation. Monitor the progress and analyze the feedbacks from time to time for further improvement
Conduct customer sub-segmentation analysis and strategy to deliver timely and right cross-sell plan, closely align with external partner to maximize business result.
Degree or above with major in Business Administration, Marketing, Finance or related discipline
3 years solid working experience in product management, customer management or sales development in banking industry and which 1 years or above have supervisory experience
With proven track record in business development, channel relationship building and the drive to strive for success
Familiar with banking products and operations / service enhancement, as well as knowledge in risk management
Be innovative with remarkable organizing & problem solving skills. Excellent communication and presentation skills with good command of English and Chinese in both spoken and written, including Putonghua
Internal Number: 4684956
About Bank Of China (Hong Kong) Limited
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