CAIA's Career Center is an easy-to-use, comprehensive resource connecting job seekers with employers in the growing AI field. Use your knowledge and credibility to advance your career or build a talented team for your organization. Opportunities targeted to CAIA Charterholders are prioritized.
In order to search for jobs specifically for CAIA Charterholders or those pursuing the CAIA Charter please enter “CAIA” in the search panel.
This will enable you to search for CAIA specific roles globally.
Citi Retail Services - VP, Portfolio Marketing Manager
September 15, 2018
Elk Grove Village, Illinois
Primary Location: United States,Illinois,Elk Grove Village
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: Yes, 10 % of the Time
Job ID: 18043691
About Citi Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
Citi's Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.
Citi Retail Services is one of North America's largest and most experienced retail credit solution providers, helping retailers grow through private label and cobrand card programs, retail industry insights, transaction data analytics, and fully integrated marketing and loyalty programs. The Specialty Partners Group supports the business through a broad range of partnerships with retailers in five industry verticals: automotive, fuels, power equipment, power sports, and specialty retail.
The VP - Portfolio Marketing Manager will lead the marketing strategy and program delivery across a number of portfolio relationships within the Dealer Vertical as part of the Specialty Merchants group.
The incumbent is responsible for assisting in the development of short and long-term marketing strategies specific to their managed portfolios. This individual will serve as a primary day-to-day contact with Citi's Partner Management teams, internal cross-functional teams, as well as the Partner to drive new accounts and usage that will generate profitable sales for Citi and the Partner.
Assist in leading the development of short and long-term strategic credit marketing plans to drive retail and credit sales growth for assigned Partners.
Outline initial program strategy; provide marketing leadership to cross-functional teams and external agencies in order to successfully implement integrated marketing plans designed to optimize account acquisitions and drive profitable sales.
Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams.
Facilitate / lead strategic and tactical marketing discussions with Partners
Create presentations and other documentation for both external Partner meetings as well as internal reviews.
Develop and maintain portfolio marketing calendars
Create and manage marketing budgets, including monthly forecast, and budget reconciliation.
Collaborate with Digital team to manage online marketing activities and initiatives.
Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation.
Collaborate with Decision Management to monitor / analyze campaign performance effectiveness as well as portfolio analytics and trends to recommend future campaign / testing strategies.
Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in.
Identify and leverage best practices in the industry and across Citi Retail Services portfolios as well as Citi Cards.
Leverage research and insights tools where appropriate to make smarter decisions.
Initiate partner-focused marketing research studies and manages report outs to Partners.
Share insights with Partners from mystery shopping, best practices, competitive intelligence, etc.
Ensure Compliance to all Compliance & Regulatory Standards.
Key Collaboration Points
In order to ensure executable strategies, this position may partner with the following teams:
Compliance, Legal, and Risk
Product Strategy & Insights
Operations & Technology (O&T)
Chief Operating Office and PMO
Business and Technical Requirements:
8+ years of relevant marketing experience, private label / co-brand credit card experience preferred
Track record of successfully managing complex marketing programs in a highly matrixed team environment
Partner / client-facing experience
Strong understanding of direct marketing principles
Strong Attention to detail
Knowledge of private label and/or co-brand credit card marketing programs and performance drivers; understanding of credit P&L
Ability to analyze / interpret data and leverage that data to develop smart marketing strategies
Experience leveraging multiple marketing channels to maximize ROI
Strong written and verbal communication skills
Good project management skills
Strong Excel/PowerPoint skills
Ability to successfully interact with and influence various levels within the organization, including Senior Management and external client partners
Strong team player; ability to lead, partner and negotiate with cross functional teams and across organizational boundaries to successfully deliver client needs
Proactive, positive, "can do" attitude
High level of accountability
Creative problem-solving skills
Critical, strategic thinker with an ability to identify ways to improve processes, programs, etc.