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Primary Location: Hong Kong SAR of PRC,Hong Kong,Hong Kong
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 18035880
Responsible to develop and execute the product marketing program mechanics to promote Transactional Banking services, including Stocks, Deposit and Payment & Transfer services via digital channels to all customer segments with justified P&L, at the same time to monitor the results of product related ATL and BTL promotions
The candidate is expected to take care of BTL communications at different touch points to promote our product benefits with the support of marketing offers, if applicable While the deliverables for ATL promotion will be assisted by Marketing Communications Team
Assist line manager to formulate initiatives and strategies to build the awareness and encourage clients' usage on Digital Banking platform for Transactional Banking services
Work closely with different teams, including Product Team, Operation, Compliance, etc on the development of cross-selling strategy and marketing promotions
Monitor channels' performance on product & services cross-selling, usage on Transaction Banking services, mainly work with Digital Banking and Product Teams
Manage and monitor marketing budget to enhance marketing efficiency
Prepare regular MIS and management report
Handle client enquiries whenever necessary
Minimum 5 years of working experiences in marketing, preferably in banking or digital marketing (e.g. facebook, google, yahoo etc)
Fluent written & spoken Cantonese & English
Knowledge of marketing technique and banking knowledge is essential
Good interpersonal skills and be a good team player
Self-motivated, independent, result-oriented and able to work under pressure
Excellent skill in Excel / PowerPoint / Word and basic statistical knowledge would be added advantages